About the Role
We are seeking a creative and results-driven Senior Marketing Executive to lead and execute both online and offline marketing initiatives. This role is responsible for building the brand, generating high-quality leads, and supporting the overall marketing strategy in alignment with company goals. The ideal candidate will have hands-on experience with digital marketing platforms, a keen eye for design and content, and strong coordination skills to manage various marketing functions and team members.
Key Responsibilities
- Content & Social Media Strategy: Develop and manage monthly content calendars with visually appealing and engaging Instagram and social media feeds to drive brand awareness and engagement
- Market Research & Campaign Planning: Identify property trends, analyse market opportunities, and formulate marketing campaigns accordingly.
- Website & SEO Oversight: Supervise website content, structure, and SEO initiatives in coordination with internal or external teams to enhance online visibility.
- Graphic Design: Produce marketing creatives using Canva, Adobe Photoshop, Illustrator, and InDesign for internal and external campaigns.
- Creative Media Supervision: Oversee all photography and videography content production for social and campaign use, ensuring alignment with brand guidelines.
- Offline Marketing Management: Lead execution of traditional marketing efforts such as signboards, business cards, banners, flags, and branded materials.
- Branding Collaterals: Design or supervise the creation of marketing materials including flyers, brochures, foam boards, corporate gifts, etc.
- Email & SMS Campaigns: Work Alongside digital marketing specialist to create and deploy targeted email and SMS campaigns to generate leads and re-engage customers.
- Customer Engagement & Events: Manage marketing-led events and customer service inquiries while ensuring brand consistency across touchpoints.
- Team Coordination: Supervise the work of marketing admin/support staff, ensuring timely execution of marketing tasks.
- Lead Quality Monitoring: Monitor incoming leads and call flow, assess lead quality, and coordinate with sales teams for follow-up.
What We’re Looking For
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in a marketing role, preferably in real estate or related sectors
- Strong command over digital marketing platforms (Meta Ads, Google Ads, Mailchimp/SMS platforms)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Understanding of SEO, Google Analytics, and CMS platforms
- Excellent communication, project management, and team leadership skills
Why Join Us?
Be part of a dynamic, diverse and a creative team driving a fast-growing multi-brand group.
Opportunity to shape brand storytelling and influence digital narratives across the region.
Work in an exciting, collaborative, and trend-forward environment where ideas come to life.
Job Type: Full-time