Senior Marketing Executive

Wio Bank; Abu Dhabi; Hybrid; USD 40,000 - 70,000; Full time

Job summary

Wio Bank is seeking a Marketing Executive for Wio Invest to spearhead marketing efforts within a dynamic team. You will manage marketing campaigns, enhance product narratives, and engage with the investing culture in the UAE. This role offers an exciting opportunity for growth in a leading fintech company, combining creativity with analytical strategies.

Benefits

28 holidays + up to 14 national holidays

Private health & life insurance

Hybrid working balance

Qualifications

• 3–5 years of marketing experience in fintech or investment platforms.
• Experience executing digital campaigns and performance marketing.
• Curiosity about personal finance and investing is essential.

Responsibilities

• Own end-to-end execution of marketing campaigns for Wio Invest.
• Collaborate with product, content, and design teams.
• Drive content creation across various platforms.

Skills

Project Management

Digital Campaigns

Analytical Mindset

Collaboration

Tools

Marketing Automation Tools

Analytics Dashboards

Job description

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Ready to Redefine the Future of Investing?

Do you love turning complex investment products into captivating stories? Are you passionate about using data and creativity to drive growth? If so, this role is made for you.

We’re on the lookout for a Marketing Executive – Wio Invest to join our innovative Marketing team. You’ll play a pivotal role in driving go-to-market plans, growing awareness, and deepening engagement for our investment products within the Wio Personal ecosystem.

What You’ll Be Doing:

Own the end-to-end execution of marketing campaigns for Wio Invest, ensuring alignment with Wio Personal’s mission to democratize investing.

Collaborate across product, content, design, and growth teams to launch new investment features and campaigns that resonate with both new and experienced investors.

Craft compelling product messaging and evolve Wio Invest’s narrative to simplify investing and empower users to build their financial futures.

Plan and manage seasonal, thematic, and market-moment campaigns that tap into the pulse of the UAE’s investing culture.

Drive content creation across blogs, app copy, videos, emailers, and social media—partnering with designers and writers to ensure assets are on-brand, clear, and educational.

Use analytics tools like GA4, Amplitude, and Braze to track campaign performance, optimize strategies, and share insights with senior leadership.

Stay plugged into customer insights and competitor moves to uncover new opportunities and fine-tune our marketing edge.

What You’ll Bring:

3–5 years of marketing experience, ideally in fintech, banking, or investment platforms.

Proven track record of executing digital campaigns, go-to-market strategies, and performance marketing initiatives.

A deep curiosity about personal finance and investing—whether you’re a cautious saver or a growth seeker yourself!

Solid project management skills and the ability to juggle multiple campaigns seamlessly.

A collaborative spirit and knack for working cross-functionally to deliver impact.

Analytical mindset with a laser focus on outcomes and learning.

Bonus Points If You Have:

Experience with marketing automation tools and analytics dashboards.

Understanding of UAE investing culture and regulatory landscape.

What’s in it for You?

Join a leading fintech rewriting the investing playbook in the MENA region.

Thrive in a high-energy, diverse team with colleagues from over 40 nationalities.

Balance your work-life with hybrid working, 28 holidays + up to 14 national holidays.

Enjoy top-tier perks like private health & life insurance, and more!

Ready to Make an Impact?

If you’re all about crafting powerful narratives, launching innovative campaigns, and shaping the future of investing, we want YOU! Apply now and be part of the Wio revolution.

Continue with Google Continue with Google

Continue with Google Continue with Google