Senior Marketing & Communications Manager

Miral; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Senior Marketing & Communications Manager to lead integrated marketing campaigns and enhance brand presence. In this pivotal role, you will drive awareness and engagement through innovative strategies across digital, social media, and PR. You will collaborate with cross-functional teams to ensure cohesive messaging and optimize campaign performance using data-driven insights. This is an exciting opportunity to influence marketing direction in the tourism and hospitality sector, where your bilingual skills in English and Arabic will be invaluable. Join a dynamic team and make a significant impact in a fast-paced environment.

Qualifications

• 8+ years of experience in marketing and campaign management.
• Bilingual in English and Arabic with strong writing skills.
• Expertise in digital marketing and content production.

Responsibilities

• Develop and implement integrated marketing campaigns across various platforms.
• Oversee creative development and manage social media strategy.
• Monitor campaign performance and optimize strategies based on insights.

Skills

Integrated Marketing Campaigns

Content Strategy

Social Media Management

PR and Media Relations

Data Analysis

Bilingual Proficiency (English & Arabic)

Leadership Skills

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Digital Media

Tools

Google Analytics

SEO Tools

Social Media Management Platforms

Job description

Senior Marketing & Communications Manager Miral

Job Description

Job role:

• Develop and implement integrated marketing campaigns across digital, social media, paid media, PR, and trade marketing to drive awareness, engagement, and conversions.
• Oversee creative development, ensuring high-quality design, branding, and storytelling across all platforms.
• Lead content strategy and production (English & Arabic) across websites, blogs, social media, newsletters, video scripts, and promotional materials.
• Manage social media strategy, creating engaging content and overseeing paid and organic growth initiatives.
• Drive PR and media relations efforts, developing press releases, media kits, and thought leadership content to strengthen Masarra's presence.
• Collaborate with internal teams and external agencies to align messaging and campaign execution with business goals.
• Monitor campaign performance, track key metrics, and optimize strategies based on data-driven insights.
• Manage budgets and resource allocation for marketing, ensuring cost-effective execution.

Qualifications & Requirements:

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• Minimum 8 years of experience in marketing, communications, and campaign management, preferably in tourism, hospitality, or destination marketing.
• Proven track record of successfully developing and executing integrated marketing campaigns across digital, social, PR, and paid media.
• Bilingual proficiency in English and Arabic (strong writing and editing skills required).
• Extensive experience managing digital marketing campaigns, social media strategies, and content production.
• Strong leadership capabilities, with experience in managing creative teams, agencies, and designers.
• Expertise in brand storytelling, creative development, and high-quality content production.
• Hands-on experience with analytics and digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
• Ability to analyze campaign performance, track key metrics, and optimize strategies based on data-driven insights.
• Excellent communication, interpersonal, and stakeholder management skills.
• Strong project management and budgeting skills, with the ability to prioritize and execute multiple initiatives efficiently.

Company Industry: Facilities Management

Department / Functional Area: Marketing, Brand Management, Marketing Research, Digital Marketing

Keywords: Senior Marketing & Communications Manager