Senior Marketing & Communications Manager

Senior Marketing & Communications Manager Miral

Job Description

Job role:

• Develop and implement integrated marketing campaigns across digital, social media, paid media, PR, and trade marketing to drive awareness, engagement, and conversions.
• Oversee creative development, ensuring high-quality design, branding, and storytelling across all platforms.
• Lead content strategy and production (English & Arabic) across websites, blogs, social media, newsletters, video scripts, and promotional materials.
• Manage social media strategy, creating engaging content and overseeing paid and organic growth initiatives.
• Drive PR and media relations efforts, developing press releases, media kits, and thought leadership content to strengthen Masarra's presence.
• Collaborate with internal teams and external agencies to align messaging and campaign execution with business goals.
• Monitor campaign performance, track key metrics, and optimize strategies based on data-driven insights.
• Manage budgets and resource allocation for marketing, ensuring cost-effective execution.

Qualifications & Requirements:

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• Minimum 8 years of experience in marketing, communications, and campaign management, preferably in tourism, hospitality, or destination marketing.
• Proven track record of successfully developing and executing integrated marketing campaigns across digital, social, PR, and paid media.
• Bilingual proficiency in English and Arabic (strong writing and editing skills required).
• Extensive experience managing digital marketing campaigns, social media strategies, and content production.
• Strong leadership capabilities, with experience in managing creative teams, agencies, and designers.
• Expertise in brand storytelling, creative development, and high-quality content production.
• Hands-on experience with analytics and digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
• Ability to analyze campaign performance, track key metrics, and optimize strategies based on data-driven insights.
• Excellent communication, interpersonal, and stakeholder management skills.
• Strong project management and budgeting skills, with the ability to prioritize and execute multiple initiatives efficiently.

Company Industry: Facilities Management

Department / Functional Area: Marketing, Brand Management, Marketing Research, Digital Marketing

Keywords: Senior Marketing & Communications Manager