Senior Marketing Communications Manager

Job Summary

We are looking for a dynamic and strategic Head of Marketing Communications to lead and elevate our brand presence at YOUGotaGift. This role is critical in shaping our messaging, driving engagement, launching impactful campaigns, and strengthening our market positioning regionally, with a strong focus on KSA and UAE.

The ideal candidate is a creative storyteller, a strong communicator, and a strategic thinker with deep expertise in brand building, PR, and campaign execution. This role requires someone who can craft compelling narratives, build strong media relationships, and execute high-impact marketing initiatives that enhance brand awareness and engagement.

Key Responsibilities

1. Communications and PR
   Develop and execute a comprehensive communication strategy aligned with business objectives.
   Lead public relations efforts, managing media relationships and securing high-impact coverage.
   Craft compelling narratives that enhance brand perception and thought leadership.
   Serve as the brand’s voice, ensuring consistency in messaging across all communications.
2. Content Marketing and Creativity
   Oversee the development of engaging, high-quality content across multiple platforms (website, blog, social media, email, etc.).
   Ensure brand consistency in messaging, tone, and visual identity across all marketing materials.
   Drive creative marketing campaigns that resonate with our target audience and differentiate YOUGotaGift in the market.
3. Brand Positioning and Strategy
   Define and refine brand positioning, voice, and messaging to reinforce YOUGotaGift’s leadership in digital gifting.
   Conduct market research to understand customer insights, competitive landscape, and industry trends.
   Work cross-functionally to ensure branding aligns with product development, sales, and corporate strategy.
4. Campaigns and Digital Marketing
   Plan and execute integrated marketing campaigns that drive awareness, engagement, and conversions.
   Collaborate with performance marketing teams to optimize digital campaigns and content distribution.
   Track and analyze key performance metrics to measure campaign success and optimize future efforts.
5. Event Management and Sponsorships
   Lead the planning and execution of key industry events, sponsorships, and brand activations.
   Represent YOUGotaGift at industry forums, conferences, and PR events to position the brand as a leader in digital gifting.

Requirements

• 10+ years of experience in marketing communications, PR, content marketing, or a related field.
• Proven track record in brand storytelling, campaign management, and media relations.
• Strong leadership skills with experience managing teams and external agencies.
• Exceptional writing, editing, and presentation skills.
• Proficiency in PR platforms, content marketing and digital marketing tools.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• Fluent in Arabic and English (written and spoken).
• KSA market experience is a plus.

YOUGotaGift is the leading Digital Gift Card Company in the MENA. Our digital gifting platform is used by individuals and businesses to celebrate, reward, motivate and show appreciation to friends, loved ones, employees, customers, and business partners. Our business solution has also been adopted by major customer loyalty programs across leading telcos, banks, airlines delivering unparalleled choice of rewards, a memorable customer service experience, and best-in-class technology tailored to partner needs. With more than 700 partner brands directly integrated in entertainment, retail, home improvement and dozens of other categories, YOUGotaGift delivers its eGift Cards by email, SMS and through digital channels including its website (www.YOUGotaGift.com), mobile apps on iOS and Android, APIs, and other enterprise solutions. It has also developed the region’s first multi-brand eGift Card – the HappyYOU Card – that offers a freedom of choice for its users. Major corporates and government institutions have integrated their end-to-end digital incentives solutions with YOUGotaGift to engage their employees and customers on digital rewards. With strategic operations in KSA, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt, YOUGotaGift is a market leader in MENA and is poised for an accelerated growth in eGift Card adoption with its rebranding – backed by innovation, the best-in-class technology, a highly experienced team with extensive domain experience, and friendly and solutions-focused customer support.