Senior Marketing Associate

PwC; Dubai; On-site; AED 110,000 - 221,000; Full time

Job summary

A leading company in financial services seeks a Marketing professional in Dubai to enhance brand image and manage marketing strategies. The role involves collaboration with internal teams, digital marketing, and managing brand campaigns while ensuring alignment with the corporate brand identity. Ideal candidates will have a Bachelor's in Marketing, 2-3 years of experience, and strong communication skills.

Benefits

Flexible work environment

Professional development opportunities

Qualifications

• Previous experience in Marketing & Communications roles (2-3 years).
• Fluent in spoken and written English.
• Clear understanding of marketing principles.

Responsibilities

• Support in developing strategies to enhance and protect the company's brand image.
• Manage brand campaigns and conduct market research.
• Develop monthly reports and industry-related market research.

Skills

Communication

Analytical Thinking

Brand Management

Digital Merchandising

Creative Campaigns

Education

Bachelor's Degree in Marketing

Tools

Salesforce Marketing Cloud

Job description

SummaryAt PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.

• Support the Marketing & Communications Lead and the Marketing leads to help achieve the goals and objectives of the team and various industries
• Support in the implementation of an annual marketing & communication plans
• Support the Marketing & Communications Lead and the Operations Lead to review monthly budgets and expenses, and manage overall team operations.
• Support the development of clear and impactful copy for thought leadership publications, marketing materials, articles, blog posts and event invitations - both industry related and where specific projects require support
• Provide direction and support on relevant campaigns to improve and elevate the customer experience eg. email distribution, social media posts, creative direction, project management
• Support on major projects as and when required
• Become an expert on Salesforce Marketing Cloud - crafting customer journeys to enhance the customer experience
• Support / Manage Industry business related events, sponsorships and conferences, more specifically related to Financial Services
• Drive the marketing material production process, working closely with designers, printers and other third party suppliers
• Work with the web team, maintain all website content for Industry / various areas of priority for the business
• Support in the development of monthly reports and industry related market research where need be
• Abide and follow the brand of PwC Middle East and ensure that all work is aligned to the overall corporate brand identity
• Proactively build strong relationships with internal and external stakeholders
• Provide support and assistance to the wider team if and when required, ensuring you are agile in your role to build up wider Marketing & Communications capabilities
• Ideal candidates will have the following attributes
• Bachelor's Degree in Marketing
• Previous experience working in Marketing & Communications roles, 2-3 years
• Excellent communication (verbal and written) skills - writing
• abilities are particularly important in this role
• Clear understanding of marketing principles and approach to problem solving
• Agility and flexibility
• Enthusiastic team player
• Fluent in spoken and written English

Experience in Salesforce Marketing Cloud

Education

Degrees / Field of Study required : Degrees / Field of Study preferred :

Certifications

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Advertising, Analytical Thinking, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Communication, Competitive Analysis, Content Development, Corporate Media, Creativity, Digital Merchandising, Embracing Change, Emotional Regulation, Empathy, External Communications, Inclusion {+ 15 more}