Senior Manager, Product Marketing (Europe, EEA)

Unionengineering; Dubai; On-site; AED 330,000 - 441,000; Full time

Job summary

A leading crypto exchange is seeking a Senior Product Marketing Manager to craft and execute marketing strategies for trading products in Europe. The ideal candidate will have over 10 years of experience in product marketing, particularly within consumer tech or fintech, and a strong understanding of financial markets. Key responsibilities include building go-to-market campaigns and driving community engagement. Competitive compensation and benefits offered.

Benefits

Competitive total compensation package

L&D programs and education subsidy

Various team building programs

Qualifications

• At least 10 years of product marketing experience, particularly in consumer tech, fintech, or crypto.
• Direct trading experience in crypto markets is highly desirable.
• Outstanding communication skills and ability to influence strategy.

Responsibilities

• Build and run GTM campaigns for CeFi and Web3 products.
• Implement marketing activities to increase product visibility.
• Adapt global product narratives for the European market.

Skills

Product marketing experience

Digital marketing expertise

Leadership skills

Community building

Financial markets knowledge

Job description

Overview

OKX is a leading crypto exchange and the developer of OKX Wallet, providing access to crypto trading and decentralized applications. We are a trusted brand by institutions and are backed by Proof of Reserves. We foster a friendly, rewarding, and diverse environment across our global offices.

About The Opportunity: Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. Your work will contribute to the growth and adoption of decentralized technology.

About The Team

The Senior Product Marketing Manager sits within the Global Product Marketing team, responsible for bringing OKX’s product story to market. This role focuses on growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution. You will collaborate with Product, Business, Customer Support, Regional General Managers, and Marketing teams to adapt global messaging for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in a key growth market.

What You’ll Be Doing

• Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.

What We Look For In You

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry.
• Direct trading experience in crypto markets is highly desirable.
• Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
• Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
• Community Building & Engagement: Experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
• Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
• Market Analysis: Proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees\' growth and development
• Various team building programs and company events

More that we love to tell you along the process!

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Job Requirements

Candidates should have at least 10 years of product marketing experience, particularly in consumer tech, fintech, or the crypto industry.

A strong understanding of financial markets and digital marketing, along with experience in community building, is essential.