Senior Manager, Luxury [Destination Marketing]

Aventus; Ras Al Khaimah; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in luxury tourism is seeking a Senior Manager to enhance an emirate's position as a premier destination for high-net-worth travellers. The role involves strategic market development, stakeholder engagement, and financial oversight, targeting partnerships to optimize luxury experiences. Ideal candidates will have a strong background in luxury tourism, budget management, and collaboration with high-end service providers.

Qualifications

• Minimum 5 years in the luxury segment sector.
• Experience in liaising with stakeholders, including DMCs and event organizers.
• Strong background in budgeting and ensuring profitability for luxury events.

Responsibilities

• Position the emirate as a premier luxury tourism destination.
• Manage the annual budget for luxury tourism initiatives.
• Foster relationships with luxury brands and DMCs.

Skills

Strategic thinking

Stakeholder management

Innovative problem-solving

Communication skills

Analytical mindset

Education

Bachelor’s Degree in Business Administration

Master’s degree or luxury tourism certification

Tools

Microsoft Suite

CRM software

Job description

Position Title

Senior Manager, Luxury

The Senior Manager, Luxury Segment is responsible for positioning a part of the UAE emerging as an international tourism and investment destination, as a truly world-class, premier luxury tourism destination. This role requires a strategic approach to luxury market development, fostering partnerships with international tour operators, Destination Management Companies (DMCs), luxury brands, high-end hospitality and tourism stakeholders, and representation offices to enhance an emirate’s visibility and market share. The role involves strategic planning, business development, and stakeholder engagement to maximize opportunities within the luxury segment, increase the destination’s total revenue, and elevate awareness of the overall luxury experience for high-net-worth travellers.

Managerial Accountabilities

Area of Contribution

Key Activities

Budget Management & Financial Oversight

• Assist in the preparation of the annual budget for the luxury tourism segment.

• Oversee the budget allocation and cost efficiency of luxury tourism initiatives.

• Ensure profitability of luxury events, roadshows, and exhibitions while driving total revenue improvements.

Business Development and Lead Conversion

• Generate and convert high-value leads for luxury experiences, corporate retreats, ultra-high-net-worth (UHNW) travel, and bespoke tourism offerings.

• Develop incentive programs and tailored experiences for VIP travellers, private groups, and affluent clients.

• Leverage digital platforms and brand collaborations to enhance our client’s luxury brand positioning.

• Act as a consultant for luxury buyers, ensuring they receive tailored solutions for luxury travel requests.

Collaboration and Cross-Departmental Coordination

• Work closely with Marketing, Communications, and Licensing teams to align messaging, branding, and product packaging.

• Support Marketing & PR teams in developing tailored content, campaigns, and materials for the luxury market.

• Work in alignment with DTD geographical market managers to ensure coordination of markets where luxury is an identified target segment.

Networking and Industry Engagement

• Attend and represent our client at global luxury industry events, networking forums, and investor meetings.

• Maintain active engagement with luxury travel influencers, brand ambassadors, and elite industry players.

• Foster relationships with UHNW clientele, corporate associations, and exclusive luxury networks to enhance our client’s positioning.

Functional Accountabilities

Area of Contribution

Key Activities

Luxury Segment Strategy Development and Implementation

• Support designing and implement a strategic plan for an emirate’s luxury tourism sector in alignment with the destination’s overall tourism vision.

• Establish key performance indicators (KPIs) for monitoring luxury segment growth, market share, and revenue performance.

• Develop initiatives to enhance the quality, exclusivity, and appeal of luxury tourism products and services.

• Assess market trends and provide recommendations for enhancing the luxury travel experience in an emirate.

Stakeholder & Partnership Development

• Build and strengthen relationships with international representation offices, luxury tour operators, DMCs, and high-end travel agencies.

• Work closely with an emirate’s luxury hotels, resorts, and premium experiences providers to ensure aligned product development and packaging.

• Act as the primary liaison between our client and the high-end travel sector, ensuring alignment in branding and sales initiatives.

Market Analysis & Performance Optimization

• Monitor global and regional luxury tourism and hospitality trends to maintain an emirate’s competitive edge.

• Collaborate with strategy department to conduct data-driven analysis on luxury segment performance, including occupancy rates, market share, consumer preferences, and ADR trends.

• Provide insights and recommendations on pricing strategies and premium service enhancements.

• Implement initiatives to increase ADR within the luxury segment through market positioning, value-added experiences, and strategic pricing.

Communication & Working Relationships

Internal

All internal Departments

Reasons for Interaction

• Collaborate on promotional campaigns for luxury segment events.

• Develop marketing materials for exhibitions and other events.

• Align messaging and branding for Luxury segment related initiatives.

• Ensure conducted events comply with local regulations.

• Collaborate on processes for entities setting up in an emirate.

• Stay updated on new regulations impacting related activities.

• Report on the performance of the luxury segment within an emirate.

• Discuss strategic initiatives and get guidance on decisions.

• Seek approval for budgets, projects, and collaborations.

• Coordinate budgeting for Luxury segment related events and activities.

• Ensure timely payment to vendors and partners.

• Financial reporting and analysis of the Luxury segment profitability.

• Coordinate the logistical aspects of events, as required.

External

International Tour Operators, representation offices, DMCs, Event agencies, Clients, Hospitality outlets, Media Agencies, Corporate Agencies

Reasons for Interaction

• Foster relationships and ensure alignment with our client’s Luxury segment objectives.

• Gain insights into local services and capitalize on synergies.

• Discuss potential collaborations and explore opportunities for setting up in an emirate.

• Stay updated on luxury industry trends and best practices.

• Coordinate and plan the logistics for upcoming events related to Luxury segment.

• Gather feedback, understand needs, and offer tailored solutions.

• Align with broader industry goals and gain insights from global best practices.

• Ensure compliance with local regulations and secure necessary permissions.

• Promote our client’s Luxury segment offerings through print and digital campaigns and handle media queries.

• Collaborate on venue availabilities, rates, and packages for Luxury segment events.

Qualifications, Experience, & Skills

Qualifications

Educational Qualifications

Bachelor’s Degree in Business Administration, Marketing and Communications, Tourism Management, Hospitality or a related field.

Professional Qualifications

A Master’s degree or luxury tourism certification is a plus.

EXPERIENCE

Required Experience

Minimum 5 years in Luxury segment sector in planning and execution of large-scale sales, exhibitions and roadshows in luxury tourism or high-end destination development.

Prior experience in liaising with both internal and external stakeholders, including DMCs, event organizers, government bodies, and vendors, ensuring smooth coordination and execution of events.

Experience in planning and executing luxury sales, exhibitions, and roadshows.

Strong background in liaising with DMCs, luxury brands, corporate clients, and high-value stakeholders.

Experience in budgeting for Luxury segment events, ensuring profitability, and achieving a higher average daily rate (ADR).

Experience in devising and implementing Luxury segment strategies, and problem-solving ensuring alignment with the overall goals of the organization.

Other Requirements

Strong oral and written communication skills in English is required. Arabic and additional languages are a plus.

Proficiency in relevant software applications, Microsoft Suite, CRM and data analytics software.

Strategic mindset with analytical approach, possessing an innovative, creative, and analytical mind.

Ability to work with diverse teams or in various cultural settings.

Flexibility and willingness to travel worldwide.

Competencies

Behavioural Competencies

• Strategic thinking and decision-making to enhance an emirate’s luxury tourism positioning.

• Strong stakeholder and relationship management, fostering collaboration internally and externally.

• Leadership skills to guide teams and align objectives for tourism goals.

• Effective communication and negotiation with partners and stakeholders.

• Innovation and adaptability to anticipate industry changes and drive creative solutions.

• Time management and multitasking in a fast-paced environment.

• Cultural awareness and emotional intelligence to build strong, diverse relationships.

• Problem-solving and conflict resolution to ensure smooth operations.

Technical Competencies

• Deep understanding of luxury market trends and high-net-worth traveller expectations.

• Business development expertise and ability to convert high-value opportunities.

• Capability to design premium luxury experiences and engage visitors.

• Financial acumen, including revenue models and ADR optimisation.

• Experience in event planning and positioning an emirate as a luxury destination.

• Strong market research and data analysis to refine strategies.

• Knowledge of digital marketing and brand positioning for luxury tourism.

• Familiarity with regulations and compliance within the tourism industry.

We are committed to inclusive hiring practices and welcome suitable applicants from all backgrounds, recognising and valuing diverse experiences as a strength that enriches the leadership team and the destination’s success.