Senior Manager, Live Events & Integrated Mktg

Disneyland Hong Kong; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

一位世界知名娱乐公司正在寻找一名高级经理，负责整合市场营销和现场活动。该职位要求拥有10年以上市场营销经验，能够领导品牌活动并能在跨职能团队中合作，并将需要深刻理解MENA地区的文化与消费者。

Qualifications

• 至少10年以上市场营销经验，尤其是在媒体和娱乐行业管理知名品牌的直接经验。
• 具有全球跨国公司的利益相关者管理经验。
• 深刻理解中东和北非地区文化及敏感度，阿拉伯语技能优先。

Responsibilities

• 负责制定迪士尼品牌的整合市场营销计划，并与所有业务线合作。
• 领导跨部门的品牌活动，优化在中东和北非市场的品牌表现周期性。
• 管理公司社会责任（CSR）计划，包括志愿者活动资金的分配与审核。

Skills

市场营销

品牌管理

团队合作

项目协调

沟通能力

Tools

MS Office

数字工具

Job description

Senior Manager, Live Events & Integrated Mktg

Job ID: 10122145

Location: 迪拜, 阿拉伯联合酋长国

Company: The Walt Disney Company (EMEA)

Posted Date: 2025/06/18

工作概要:

Senior Manager, Integrated Marketing & Live Events, MENA

About the role & team :

Responsible for leading the integrated GTM plans for The Walt Disney Company’s Franchises (including Disney, Marvel, Star Wars, Princess, Mickey & Friends, etc.) and how they are represented to customers across Disney businesses and MENA markets.

Lead franchise marketing campaigns which are cross line-of-business (xLOB) and focused on the core franchises and tent-pole moments throughout the year, driving brand reach and awareness with our customers.

As a core member of the MENA marketing team, this role will work across TWDC with all LOBs in a cross-functional capacity to seek out and optimize xLOB opportunities, and work closely in sync with the Brand and Franchise Marketing EMEA team, based in London.

Acts as the Disney Brand champion, responsible for local approvals and understanding sensitivities on TWDC brand activities and third-party led events.

Leads the MENA CSR initiatives and staff VoluntEARS program.

Areas of Responsibility

• Leads xLOB initiatives and across the teams in an integrated way to ensure that our core Brands and Franchises are proactively supported and optimized across all touchpoints in MENA markets.
• Leads EMEA Corporate Brand approval procedures for all internal and external activity, paying particular attention to local market sensitivities whilst ensuring brand consistency and alignment.
• Knows the Disney brands and content intimately & uses that knowledge to come up with & drive innovative project and partnership ideas.
• Works closely with the Live Events teams across Disney (EMEA, Local and US) & agents/promotors to ensure events happening in MENA (including Disney On Ice, Disney Jr Live On Tour, etc.) are approved, optimized for the region, and that all opportunities for xLOB activations have been identified, planned accordingly, and actioned.
• Works with EMEA regional Brand & Franchise Marketing team to create and lead local marketing campaigns for TWDC brands and franchises.
• Owns IM relationship with local LOBs for Brand and Franchise Marketing, leading updates, including annual research and driving the synchronized Brand and Franchise calendar. (Networks, DTC, DCP, Studios, DMG, DTG, DDI – Marketing, PR, Digital & Creative teams).
• Activates and deploys annual Brand and Franchise marketing budgets to deliver maximum impact for our brands.
• Follows short and long-term strategy of the core Brands with regional teams and makes sure the brand strategies and timings are reflected in all MENA campaigns correctly.
• Owns internal and external approval procedures and ensures all activity complies with TWDC brand guidelines.
• Leads on MENA CSR initiatives including VoluntEARS program, coordinating the team, developing the plan, and managing the CSR budget on approved activities, working with Make-A-Wish and other third-party partners.

Experience & Skills:

• Minimum 10+ years proven work experience in marketing, with significant & direct experience managing world-class brands, preferably in the media & entertainment industry.
• Experience in stakeholder management within a global, matrixed MNC environment.
• Deep understanding of MENA culture and sensitivities; Arabic language skills are a plus.
• Excellent team player with leadership qualities and a positive attitude.
• Ability to work collaboratively in a matrix environment with internal and external clients.
• Strong coordination, organization, and time management skills under strict deadlines.
• Highly organized, able to multi-task and prioritize across projects.
• Creative, strategic, motivated, energetic, confident, and self-starting.
• Excellent decision-making, negotiation, and communication skills, comfortable presenting to large audiences and on camera.
• Proficient in MS Office and digital tools.

The Walt Disney Company is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We provide necessary accommodations for individuals with disabilities during the application and interview process.