Senior Manager, Global Brand Marketing

Hua Beauty; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative beauty brand as a Senior Brand Marketing Manager, where you'll lead the charge in creating impactful marketing campaigns that elevate brand visibility and drive growth. This role offers the chance to work with cross-functional teams, leveraging market insights to craft strategies that resonate with consumers. With a focus on creativity and collaboration, you'll play a pivotal role in shaping the future of beauty marketing while enjoying a supportive and inclusive workplace culture. If you're passionate about beauty and ready to make a difference, this is the perfect opportunity for you.

Benefits

Monthly Self Love Days

Premium Medical/Dental/Vision Coverage

Monthly Coaching Sessions

Employee Discounts

Quarterly Product Gifting

Qualifications

• 5+ years experience in brand marketing, preferably in the beauty industry.
• Strong organizational skills and ability to work independently.

Responsibilities

• Lead the creation of comprehensive marketing campaigns for product launches.
• Analyze market trends to inform campaign optimization and decision-making.

Skills

Marketing Strategy

Project Management

Cross-functional Collaboration

Market Analysis

Communication Skills

Education

Bachelor's Degree in Marketing

Job description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: We are looking for an experienced Brand Marketing, Senior Manager with a proven track record of developing and executing successful marketing strategies to enhance brand visibility and drive business growth. Skilled in project management, cross-functional collaboration, and strategic planning, the Senior Brand Marketing Manager should be passionate about leveraging market insights and creative solutions to achieve marketing objectives.

Essential Duties and Responsibilities:

• Lead the creation of 360 marketing campaigns, including messaging, paid media assets, in-store assets, e-commerce content, press releases, influencer guidelines and activation concepts for both hero and sub-her product launches.
• Lead cross-functional teams in the development and execution of comprehensive marketing campaigns to promote brand awareness and product launches. Help ideate marketing ideas and action plans to support new launches
• Work closely with Creative, Product, and Commercial teams to ensure a seamless and consistent consumer journey across all touchpoints.
• Lead the briefing process for Creative teams on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns
• Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey
• Brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns
• Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals.
• Oversee project timelines, resource allocation, and ensure the timely execution of all marketing initiatives, ensuring each project is delivered on time and within scope.
• Analyze market trends and consumer behavior to inform strategic decision-making and campaign optimization
• Drive brainstorming sessions to develop innovative marketing ideas and actionable plans for product launches and brand campaigns that increase visibility and engagement.
• Monitor campaign performance and conducted post-campaign analysis to measure effectiveness and identify areas for improvement
• Act as the point of contact for all d global teams ensuring consistency in strategy
• Help ideate marketing ideas and action plans to support new launches
• Collaborate with HQ stakeholders and MARKET external partners to align marketing efforts with business objectives and maximize impact.

Requirements:

• 5+ years experience in a similar role, previous work in the beauty industry would be an advantage
• Bachelor's degree in Marketing or a related field
• Strong interpersonal and communication skills
• Excellent organizational skills and the ability to work independently as well as part of a team
• A passion for beauty and cosmetics is a must
• Strong organizational skills and the ability to work independently and as part of a team.
• Enjoy liaising with a multitude of internal and external stakeholders
• Thrives working in a fast-paced working environment
• Great attention to detail and ability to handle multiple priorities

Our Benefits & Perks:

• Monthly Self Love Days at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.