Senior Manager E-commerce - Ahmed Seddiqi

Seddiqi Holding is a Family-owned and managed company with a unique, diversified portfolio of businesses and brands across numerous sectors. The business includes Ahmed Seddiqi & Sons, Seddiqi Properties, Swiss Watch Services and Mizzen.

We are seeking a Senior Manager E-Commerce for Ahmed Seddiqi who will be responsible for defining, implementing, and leading the Business Unit’s (BU) digital commerce strategy in harmony with the broader organizational goals and luxury market standards. By leveraging the overarching platforms, frameworks, and guidance provided by the Central Omnichannel function and tailoring them to the BU’s unique brand DNA - this role ensures the e-commerce operation seamlessly complements physical stores, drives online sales growth, and delivers an exceptional customer experience reflective of Ahmed Seddiqi (AS) commitment to exclusivity and excellence.

Key Responsibilities

Strategic Planning & Execution:

1. Develop and implement a comprehensive e-commerce strategy that aligns with the BU’s goals, BU and Brand DNA, and the broader organizational vision.
2. Collaborate with the Central Omnichannel function for platform selection, technology investments, and customer experience enhancements, ensuring alignment with group standards.
3. Integrate e-commerce operations with existing brick-and-mortar systems and processes to create a true omnichannel experience.
4. Stay abreast of industry trends, luxury market shifts, and best practices to continuously innovate and refine the BU’s e-commerce strategy.

Platform Management & Technology:

1. Work closely with the Central Omnichannel team, ICT team and relevant vendors to optimize the commercial outcome of the e-commerce platform, ensuring it meets business needs and scalability objectives and remains robust and secure.
2. Provide regular feedback on platform performance and enhancements, collaborating on pilot programs and testing new features to optimize user experience.

Inventory & Supply Chain Management:

1. Work closely with the commercial merchandising manager and act as an eCommerce data governance champion to ensure product data master integrity of product lists, descriptions and pricing. Optimizing product categorization and filters.
2. Coordinate with brand management and merchandising teams to maintain accurate stock levels across online and offline channels, supporting a seamless omnichannel experience.
3. Utilize data analytics to forecast ecommerce demand, manage inventory turnover, and minimize overstock and out-of-stock situations.
4. As the custodian of e-commerce operations, monitor and track closely order fulfillment, returns and refunds.
5. Develop and implement efficient inventory planning, replenishment, and fulfillment strategies, aligning guidelines from the Central Omnichannel function to support timely order fulfillment and premium delivery standards.
6. Ensure effective supply chain processes are mapped and implemented and develop eCommerce SLAs including and not limited to product fulfillment, product replenishment, returns and refunds to ensure SLAs are met.

Sales & Digital Marketing:

1. Collaborate with the Commercial Merchandising Manager, Brand Management and Central Omnichannel and Marketing teams to develop ecommerce product strategies and product selection to drive traffic, conversion, and customer retention.
2. Leverage data-driven insights to optimize the online shopping experience, improve key performance metrics, and enhance brand visibility in the luxury market.
3. Align online with in-store campaigns to uphold brand consistency and deliver an integrated customer journey.
4. Assist the marketing team with SEO, PPC, social media and website content planning, and campaigns.
5. Prepare periodic reports on traffic and campaign effectiveness.

Customer Experience & Engagement:

1. In collaboration with Omnichannel, CX and Marketing teams ensure the online customer journey is seamless, user-friendly, and reflects AS&S luxury standards, tailoring site design and merchandising to brand-specific needs.
2. Leverage customer analytics tools and practices to gain insights on customer feedback and drive continuous improvements in the online shopping experience.
3. Collaborate with Omnichannel, CX and Marketing teams to develop personalized shopping journeys, leveraging customer data to offer exclusive recommendations, VIP programs, or bespoke offers.
4. Collaborate with Omnichannel & Marketing team on site navigation, in-site messaging and visual merchandising.
5. Work with CX and Omnichannel teams on scenario planning and A/B testing, utilizing CX data, and monitoring competition and industry trends.
6. In collaboration with CX and logistics teams maintain premium service standards, including prompt handling of inquiries, efficient returns, and best-in-class customer care and prompt response to customer inquiries.

Financial Management & Commercial Results:

1. Own the e-commerce P&L for the BU, establishing revenue, margin, and profitability targets in consultation with senior leadership.
2. Oversee e-commerce budget planning and management—forecasting, tracking, and reporting on financial performance.
3. Identify opportunities to improve profitability through cost management, optimized pricing strategies, and operational efficiencies.
4. Collaborate with finance department for financial reconciliations, credit returns, payment gateways and implementation of AML policies and any other relevant procedures.

Performance Monitoring & Analytics:

1. Continuously track the performance of the e-commerce site—analyzing conversion funnels, user behavior, “hot zones,” and high/underperforming categories or brands.
2. Monitor critical performance metrics and provide actionable insights for optimizing the overall customer journey and ecom performance.
3. Collaborate with the Central Omnichannel function to refine or implement changes (e.g., site layout adjustments, content updates, inventory realignment) aimed at improving site performance and user experience.

Team Leadership & Collaboration:

1. Lead, mentor, and develop the BU’s e-commerce team, fostering a culture of innovation, excellence, and continuous learning.
2. Provide direction and coaching to internal stakeholders (e.g., brand management, merchandising, retail teams), maximizing cross-functional collaboration and e-commerce performance.
3. Ensure effective communication and alignment with the central functions and AS&S Commercial functions, sharing local market insights, challenges, and successes.
4. Collaborate with support functions to build a high-performing e-commerce team and maintain synergy across the organization.

Compliance & Competitive Awareness:

1. In collaboration with legal, finance and loss prevention ensure compliance with all legal and regulatory requirements relevant to e-commerce operations, including AML, data privacy and security.
2. In collaboration with Loss Prevention develop fraud Management policies and practices and ensure compliance through daily monitoring of orders fulfillment.
3. Continuously monitor competitor activities and market trends in the luxury segment to stay competitive and innovative in the digital space.
4. Drive initiatives to enhance customer trust, safeguard brand and company reputation, and maintain best-in-class digital platform security.

In order to be successful in this role, you should have:

1. Master Degree Preferable.
2. Preferably 5 years of relevant experience in building an e-commerce function within the luxury industry (watches or jewelry is a plus).
3. Experience managing an order management system.
4. Experience in Product management systems.
5. Understanding of overall analytics software.

Apply now if you are ready for your next challenge!