Senior Manager – Content Management

Central Bank of The UAE; Abu Dhabi; On-site; AED 446,000 - 670,000; Full time

Job summary

The Central Bank of the UAE (CBUAE) invites an experienced communications professional to lead the content strategy for all CBUAE verticals and to drive external and internal communications. The role collaborates with senior management to ensure a consistent tone of voice and unified brand across the bank’s initiatives and digital channels.

Ideal candidates hold a Master/ Bachelor’s in communications-related fields with 10–12 years in communications or PR, preferably in banking and the Middle

Qualifications

• Master/Bachelor’s Degree in Communications, Journalism, Marketing, Public Relations, or a related field.
• 10–12 years of experience in Communications, Marketing, or Public Relations, ideally in the Banking industry with minimum 5 years in the Middle East.
• Advanced verbal, written, copy editing, and proofreading skills.
• Knowledge of media relations principles.
• Strategic mindset and analytical judgment.
• Crisis communications pragmatism.
• Creative content writing.
• Fluent Arabic & English communication.

Responsibilities

• Drive content strategy for all CBUAE verticals in line with strategic objectives.
• Steer external communications for subsidiaries and national committees.
• Lead integrated communications to position CBUAE among top central banks in digitisation and reg-tech.
• Develop digital tools to support internal communications and employer branding.
• Build an internal brand ambassador culture with campaigns focused on employee happiness.
• Create targeted creative and digital campaigns for strategic milestones.
• Develop CBUAE brand identity, assets, and guidelines.
• Strategise corporate brand for entities and products; showcase mandate in campaigns.
• Provide crisis and reputational management recommendations to senior management.
• Produce content to raise awareness of CBUAE services across digital channels.
• Plan and deliver communications with senior leadership.
• Guide robust communications processes for the Central Bank.

Skills

Copy editing

Proofreading

Verbal communication

Written communication

Bilingual: Arabic & English

Strategic thinking

Education

Master/Bachelor’s Degree in Communications, Journalism, Marketing, Public Relations, or related field

Job description

The Central Bank of the UAE (CBUAE) is the supervisory and regulatory authority of the banking and insurance sector in the United Arab Emirates. CBUAE is responsible for enhancing monetary management, financial stability and protecting consumers through effective supervision of licensed financial institutions, prudent management of reserves, robust financial infrastructure and the adoption of digital technologies.

CBUAE is currently looking to hire an experienced and motivated professional for its Communications Department to drive and implement the Content Management Strategy in alignment with the vision of CBUAE. The role holder will be working closely with the Assistant Director and Head of Communications to ensure building a consistent tone of voice and a unified brand and visual identity across all pillars of the Central Bank of the UAE. The role holder will play a strategic role in driving the content strategy both internally and externally.

Key Responsibilities

• Drive the content strategy for all the CBUAE verticals, in alignment with Central Banks strategic objectives and global leading practices to narrate the vision of CBUAE, and communicate the mandate of the central bank.
• Drive the external communications strategy for all CBUAE subsidiaries and national committees H.E. Governor is chairing.
• Drive an integrated Communications approach to position CBUAE amongst the top ten central banks in the world specifically in Digitisation and sup-tech, reg-tech impacting the UAE financial infrastructure.
• Develop and identify innovative methodologies and implement digital tools to support the internal communications approach leading to being the employer of choice.
• Build an internal brand ambassador culture through launching internal campaigns looking at employee happiness and well-being.
• Drive the development of targeted creative and digital campaigns critical milestones of strategic projects impacting the UAE’s reputation.
• Build the Central bank of the UAE Brand Identity strategy, assets and guidelines.
• Strategise the Corporate Brand identity and editorial for existing and newly established brands for both entities and products and showcase the mandate in the editorial and creative campaigns creating positive impact.
• Formulate strategic recommendations to support the senior management in areas of crisis and brand reputation management.
• Formulate creative content and publications development to raise awareness about CBUAE services via all digital channels to build and reach consumers publically specifically in initiatives and regulations.
• Position the CBUAE brand internally specifically in external events to ensure well rounded representation in terms of branding, logistics and content.
• Identify innovative communication tools to increase employee / external engagement.
• Build an editorial board for the assurance of coherent and consistent quality content
• Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital communications approaches.
• Utilizes strong digital & analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Lead the design and creation of an intuitive Mobile App to enable users a seamless interface and access to services.
• Oversee the creation of executive profiles for the internal and external mediums.
• Lead the implementation of the content management strategy for the relevant area.
• Assess and review all relevant content and materials to ensure quality control and the delivery of consistent and positive messaging and branding for Central Bank.
• Showcase Central Bank Museum offerings to the public and develop a visitor experience.
• Manage the translation desk ensuring all relevant copy is translated and translations are accurate and on time.
• Respond to crises quickly and professionally to alleviate any challenges the Bank may face regarding reputational incidents.
• Provide visual content to the Social Media Management in order to maintain a consistent public presentation of Central Bank.
• Work with senior management and leadership to plan and deliver communications.
• Lead the team in providing robust communications processes and content for the benefit and brand of Central Bank.
• Offer advice and guidance in communications to CBUAE and key stakeholders.
• Build a fair and positive work environment and promote a healthy culture.
• Strive to achieve international recognition for CBUAE as a progressive and protective institute, by adopting innovative and market leading practices.
• Lead and deliver state of the art corporate events to raise awareness and the reputation of CBUAE
• Manage all aspects of the CBUAE corporate events from its inception to the delivery
• Perform any other duties outside the scope as and when required.
• and help in identifying the impacts
• Support in the monitoring of international indicators and define action plans, if needed
• Perform any other duty in the mandate of the Strategic Management Office

Qualifications and Experience

• Master/Bachelor’s Degree in Communications, Journalism, Marketing, Public Relations, or a related field
• Ideally holds relevant professional certification and memberships.
• Preferably 10-12 years of experience in Communications, Marketing, or Public Relations ideally in the Banking industry with minimum 5 years in the Middle East region.
• Advanced verbal, written, copy editing, and proofreading skills
• Knowledge of principles of media relations
• Strategic mindset, analytical and good sense of judgement
• Pragmatic approach to crisis communications
• Creative flair for content writing
• Experienced with international and local legislative standards
• Excellent communication skills and command of both Arabic and English languages
• Growth mindset with a desire for continuous learning
• Up to date with digital communication and trends
• UAE Family book (required).

CBUAE offers a dynamic and inclusive work environment, bringing together an interdisciplinary and multinational team of experts from diverse backgrounds. You will have the opportunity to collaborate with some of the most esteemed financial and regulatory professionals in the industry, gaining valuable experience and opportunities for professional growth.