Senior Manager - AdOps Media

Job Title

Senior Manager - AdOps Media | MAF Retail | UAE Digital Corporate Head Office

The Senior Manager – AdOps In-store Media is responsible for driving the strategic direction and execution of our in-store proposition, ensuring seamless integration across in-store print and digital channels, driving innovation and growth across all markets Precision Media operate in and seeking new opportunities to drive revenues. The Senior Manager – AdOps Media is responsible for building robust relationships with department heads, store managers, and partners, to accelerate our in-store media offering, and driving new retail media inventory opportunities, ensuring a market-leading proposition that drives and delivers strong media performance for advertisers.

Responsibilities:

1. Develop and execute strategies for in-store, ensuring alignment with overall retail media objectives, KPIs, and market trends.
2. Lead the evolution of our in-store proposition, identifying new opportunities to enhance media performance and advertiser engagement.
3. Establish long-term roadmaps for in-store media, including the rollout of DOOH screen networks, new market roll out, and new media inventory opportunities.
4. Ensure competitiveness of our in-store media propositions by continuously analyzing industry trends, advertiser needs, and emerging technologies to maintain market leadership.
5. Oversee the seamless integration of in-store, on-site, and off-site media strategies, maximizing the impact of audience data and ensuring a cohesive omnichannel approach.
6. Oversee end-to-end campaign execution, ensuring operational readiness and seamless delivery.
7. Develop key performance metrics and benchmarks using data insights to refine strategies and optimize media effectiveness.
8. Deliver comprehensive client reporting and in-depth campaign analysis, offering insights for strategic recommendations and optimize future media performance.

Minimum Qualifications/Education:

1. Bachelor's degree in Marketing, Business, Economics, Communication, or any other related field.
2. 8+ years of experience in an Ad-ops role within the media advertising area. Experience in other 3rd party ad servers and/or GCC market is a must.
3. Experience in programmatic media and retail media in-store activation is a must. Experience in digital media will be a plus.
4. Experience in retail/e-commerce is preferred.

What We Offer:

1. At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
2. Work in a friendly environment, where everyone shares positive vibes and is excited about our future.
3. Work with over 43,000 diverse and talented colleagues, all guided by our Leadership Model.