Senior Global Lifecycle Marketing Specialist

Binance; Abu Dhabi; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading cryptocurrency exchange is seeking an experienced Lifecycle Marketing individual to manage regional campaigns and collaborate globally. This role requires 8+ years of lifecycle marketing experience, strong knowledge of CRM channels, and the ability to work with diverse teams. The ideal candidate will drive activation and retention through innovative strategies in a remote work environment.

Benefits

Competitive salary

Work-from-home arrangement

Career growth opportunities

Qualifications

• Proven experience in stakeholder management and global marketing campaigns.
• 8+ years of lifecycle marketing experience in a remote company.
• Ability to work efficiently with global teams.

Responsibilities

• Own regional lifecycle marketing strategies and execute new ideas.
• Engage users through CRM channels like email and app notifications.
• Collaborate with various teams to launch successful campaigns.

Skills

Stakeholder management

CRM channels

Multichannel marketing expertise

Data-driven decision-making

Fluency in English

Tools

Marketing automation platforms

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking a highly experienced Lifecycle Marketing individual to manage and collaborate with teams and oversee regional lifecycle marketing campaigns. The right candidate will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to regional team members while reporting to the global team.

Responsibilities

• Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention
• Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
• Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
• Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
• Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
• Implement data-driven optimization based on insights from internal data and external market conditions

Requirements

• Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
• At least 8 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
• Multichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
• Knowledge and experiences in using marketing automation platforms/ tools
• Exceptional logical thinking and data-driven decision-making abilities
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
• Able to work remotely and efficiently with global teams

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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