Senior Executive - Research & Insights

Agram; Dubai; On-site; AED 80,000 - 100,000; Full time

Job summary

A leading company in Dubai seeks a skilled analyst to enhance customer experience through data analysis and market research. The role involves supporting survey processes, coordinating fieldwork, and leveraging technology for improved efficiency. Candidates should have a strong background in market research, data analytics, and excellent communication skills. A Bachelor's degree is required, with a preference for those holding an MBA. Join a dynamic team to drive insights and improve customer satisfaction.

Qualifications

• Minimum 3 years’ work experience in a similar role.
• Prior experience with quantitative and qualitative research methods.

Responsibilities

• Support ongoing External Customer Experience measurement.
• Coordinate face-to-face survey fieldwork and quality control.
• Perform data analysis and reporting for surveys.

Skills

market research

fieldwork coordination

survey data collection methods

data analytics

advanced excel

customer experience

qualitative and quantitative analysis

economic impact assessment

reporting

data visualization

Education

Bachelor’s degree in Market Research

MBA

Tools

Qualtrics

Alchemer

Excel

PowerPoint

Job description

Core Duties & Responsibilities

External Customer Experience (CX) Support

• Support the ongoing External Customer Experience (CX) measurement across event organizers, exhibitors, visitors, along with the periodic Commercial, Retail and Residential Tenant Satisfaction Surveys across Client s real estate portfolio, as well as the Annual Staff Accommodation Survey
• Work within CRM systems to extract customer lists (e.g. Event Organizers, Exhibitor Services, etc.) and format them according to the survey requirements
• Work within survey systems (Qualtrics, Alchemer) to program and run surveys, including questionnaires, survey logic, embedded customer data aligned with customer lists and survey directories, manage survey distributions, etc.
  
  

Data Analytics and Reporting

• Support with quantitative analysis, including raw data cleansing, data tabulation, visualization and interpretation of survey data
• Support with qualitative data analysis, including open comment categorization on an ongoing basis, as well as for periodic survey reporting
• Leverage technology and AI tools to improve efficiency of existing data analysis processes, particularly qualitative data
  
  

Fieldwork Survey Coordination

• Support with coordinating the face-to-face survey fieldwork ,venues, including on-site supervision, researcher support and troubleshooting, etc.
• Support with ongoing quality control of responses received and perform field researcher training as required
• Support with daily target setting, analysis, and reporting of fieldwork performance
  
  

Event Statistics and Economic Impact Assessment

• Maintain updated event participation records aligned with systems and relevant stakeholders
• Desk research on published data by Event Organizers or in the press (e.g. Post Show Reports, Press Releases, Social Media posts, etc.)
• Support with Economic Impact Survey raw data cleansing and formatting for the Economic Impact Model
  
  

Formal Education

• Bachelor’s degree in Market Research or in the broader areas of Marketing, Economics or Statistics. A master’s degree or an MBA would be considered as an advantage
  
  

Work Experience

• Minimum 3 years’ work experience in a similar role (e.g. as a market research or consumer insights analyst, customer experience specialist, research project manager, etc.) within a market research agency or consultancy
• Prior professional experience and exposure to quantitative and qualitative research methods and data analysis is a mandatory requirement
• Experience working for medium-to-large service organizations will be considered as an advantage
  
  

Skills & Knowledge

• Excellent command of written and verbal English language
• Experience with different survey data collection methods, including face-to-face, telephonic, and online
• Advanced Excel proficiency and experience with data organization, tabulation and graphical representation, skilled at working with complex formulas and statistical methods
• Experience with PowerPoint slide decks creation (e.g. market research reports or similar business reporting)
• Experience working with Qualtrics XM would be considered as an advantage
  
  

Skills: market research,fieldwork coordination,survey data collection methods,research,crm systems,data analytics,advanced excel,customer experience,qualitative and quantitative analysis,economic impact assessment,powerpoint,survey,customer experience measurement,reporting,survey systems (qualtrics, alchemer),data analysis,data visualization