Senior Executive - Planning

Omnicom Media Group (MENA); Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading global media agency in Dubai is seeking a Senior Planning Executive to develop and execute impactful media plans across various platforms. The ideal candidate will have 3-5 years of media planning experience, strong analytical skills, and the ability to effectively manage client relationships. This role involves collaborating with diverse teams, analyzing market trends, and mentoring junior staff members. Join a culture that embraces diversity and inclusion.

Benefits

Inclusive workplace culture

Professional development opportunities

Qualifications

• 3-5 years of experience in media planning or strategy.
• Strong proficiency in media planning and research tools.
• Experience in developing and presenting media strategies.
• Strong communication and client management skills.

Responsibilities

• Lead the development of comprehensive media plans.
• Engage directly with clients to understand their goals.
• Collaborate with creative teams for effective execution.
• Analyze performance data to optimize campaigns.
• Mentor junior planning executives.

Skills

Media planning

Client management

Data analysis

Communication

Problem-solving

Education

Bachelor’s degree in marketing, Media, Communications, or related field

Tools

Google Analytics

OP TV

CWEB

Optinet

TGI

Brand Index

Job description

PHD is a global media and marketing communications agency, driven by innovation and creativity. We deliver transformative growth by helping our clients outthink, outpace and outgrow their competition — with intelligence connected across a next generation network — that brings everything and everyone together.

Services: Media planning & buying; strategic planning; data analytics & technology consultants; social & content marketing; SEO; creative services including dynamic creative optimization.

As a Senior Planning Executive, you will be instrumental in leading the development and execution of comprehensive media plans across various platforms. You will leverage industry-leading tools and technologies to analyze market trends and audience insights, creating strategies that deliver impactful results. You will collaborate with clients and internal teams to ensure high-quality media planning and seamless execution, while also managing project timelines and objectives. In addition to supporting business growth, you will mentor junior team members, fostering a culture of excellence and continuous learning.

A Typical Day Will Include

• Reviewing ongoing media campaigns and aligning with the team to identify updates, adjustments, or performance optimizations.
• Engaging directly with clients to understand their goals and share progress, performance insights, and recommendations for improvements.
• Collaborating with creative and digital teams to ensure media plans are executed effectively, and adjustments are made when necessary.
• Developing new media strategies based on research and insights, ensuring alignment with client objectives and maximizing campaign effectiveness.
• Analyzing performance data, using tools such as Google Analytics and planning tools, to monitor campaign delivery and optimize performance.
• Creating reports and presentations that summarize campaign outcomes, insights, and suggestions for next steps for clients.
• Managing client relationships, handling expectations, and ensuring overall satisfaction with the media planning process.
• Mentoring junior planning executives, providing feedback, and supporting their growth and development within the team.
  
  

The Ideal Candidate Will Have

• A bachelor’s degree in marketing, Media, Communications, or a related field.
• A minimum of 3-5 years of experience in media planning or strategy, with a focus on both digital and traditional media.
• Strong proficiency in media planning and research tools (e.g., OP TV, CWEB, Optinet, Google Analytics, TGI, Brand Index, etc.).
• Experience in developing and presenting media strategies and reports to clients and internal teams.
• Strong communication and client management skills, with the ability to confidently interact with senior clients and stakeholders.
• A proactive and solution-oriented approach to problem-solving and campaign optimization.
• A solid understanding of the media landscape, including both traditional and digital channels.
• Proficiency in MS Office tools, including Word, Excel, and PowerPoint.
  
  

DIVERSITY & INCLUSION

At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiates us as an employer of choice.

EQUAL OPPORTUNITY

At Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.

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