Senior Executive, Influencer Marketing

AnyMind Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A marketing agency in Dubai seeks an Influencer Marketing Executive. The ideal candidate will manage influencer campaigns, requiring 2-3 years of experience in influencer marketing and strong social media skills. Responsibilities include researching influencers, negotiating contracts, and analyzing campaign performance. A Bachelor's degree in marketing and fluency in English are required, with Arabic as a plus.

Benefits

Competitive salary

Performance review twice a year

Annual paid leave

Health insurance

Creative office environment

Qualifications

• 2-3 years of proven experience in influencer marketing or social media marketing.
• Strong portfolio of successful campaigns.
• Knowledge of the influencer ecosystem in the UAE and MENA region.

Responsibilities

• Research and identify relevant influencers for campaigns.
• Negotiate contracts and deliverables with influencers.
• Manage end-to-end execution of influencer campaigns.
• Track and analyze KPIs for influencer campaigns.

Skills

Influencer marketing

Social media marketing

Communication

Negotiation

Analytical skills

Interpersonal skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Influencer marketing platforms

Analytics tools

Job description

We are seeking an enthusiastic and highly motivated Influencer Marketing Executive to join our marketing team in Dubai. The ideal candidate will be passionate about social media, possess a deep understanding of the influencer landscape in the UAE and MENA region, and be skilled in developing and executing effective influencer campaigns that drive brand awareness, engagement and conversions. This role requires excellent communication, negotiation and analytical skills.

What Youll Do

• Research, identify and vet relevant influencers, content creators and brand ambassadors across various social media platforms (Instagram, TikTok, YouTube, Snapchat, etc) in the UAE and MENA region, aligning with brand values and campaign objectives.
• Negotiate contracts, rate and deliverables with influencers to ensure mutually beneficial agreements.
• Develop creative briefs and guidelines for influencers to ensure brand messaging and campaign objectives are met.
• Manage the end-to-end execution of influencer campaigns from outreach and negotiation to content review and approval.
• Ensure timely delivery of influencer content and adherence to campaign timelines.
• Track, analyse and report on key performance indicators (KPIs) for all influencer campaigns including reach, engagement, traffic, conversions and ROI.
• Build and maintain strong long-term relationships with key influencers and their management.
• Collaborate with the marketing team to develop comprehensive influencer marketing strategies and campaigns that align with overall marketing goals.
• Monitor influencer content to ensure brand guidelines, legal requirements and campaign objectives are met.
• Provide data-driven insights and recommendations for optimizing future campaigns.
• Stay up to date with the latest influencer marketing trends, platform updates and industry best practices, particularly within the UAE and MENA market.
• Identify new opportunities for influencer collaborations and innovative campaign approaches.

Who You Are

• Bachelors degree in marketing, Communications, Public Relations or a related field.
• 2-3 years of proven experience in influencer marketing, social media marketing or a similar role with a strong portfolio of successful campaigns.
• In-depth knowledge and understanding of the social media landscape and influencer ecosystem in the UAE and MENA region.
• Strong understanding of various social media platforms (Instagram, TikTok, YouTube, Snapchat, Facebook etc.) and their analytics.
• Excellent communication, negotiation and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in using influencer marketing platforms and analytics tools is a plus.
• Fluent in English (written and spoken). Arabic language skills are a significant advantage.

Why Youll Love It

• Competitive salary
• Performance Review (twice a year)
• Annual paid leave
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.

Required Experience: Senior IC