Senior Executive - Digital Marketing

Parker Connect; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading marketing agency in Dubai is looking for a Digital Marketing Specialist to manage social media and other digital campaigns. You'll develop strategies, optimize user funnels, and collaborate with internal teams for maximum campaign effectiveness. The ideal candidate has a degree in Marketing and proven experience in digital marketing, with solid analytical skills in tools like Google Analytics. Strong communication and organizational skills are a must.

Qualifications

• Solid knowledge of website and marketing analytics tools.
• Proven working experience in digital marketing.
• Experience in optimizing landing pages and user funnels.

Responsibilities

• Develop and maintain brand’s various social media profiles.
• Manage social media marketing campaigns.
• Plan, execute paid and organic campaign timelines.

Skills

Digital Performance Marketing

Advertising

Media Buying

Marketing Strategy

Brand Management

Consumer Behavior

Excellent communication

Organizational skills

Education

Degree/diploma in Marketing Management

Post-Graduate in Marketing/Digital

Tools

Google Analytics

Excel

PowerPoint

HTML

CSS

JavaScript

Job description

Responsibilities

• Develop and maintain brand’s various social media profiles.
• Manage social media marketing (organic and paid campaigns, content strategy, customer engagement, etc.).
• Create campaign brief proposal to agency for all verticals of the brand.
• Plan, execute paid/organic campaign timelines, track performance by KPI monitoring, assess against goals (ROI and KPIs), and conduct experiments and conversion tests.
• Identify critical conversion points, drop‑off points, and optimize user funnels.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Provide relevant recommendations and advise adjustments based on analysis to optimize campaigns, spend, and performance for maximum effectiveness.
• Collaborate with other departments/distributors to ensure successful execution of campaigns.
• Recommend and manage campaign budgets.
• Present results to internal and external stakeholders.
• Coordinate with digital agency/vendors to develop and execute digital marketing campaigns across various channels.
• Prepare various reports, analyze competition, and distributor marketing activities to address opportunities.
• Maintain in‑depth knowledge of marketing automation tools, social and web analytics, SEO, SEM, Display advertising, PPC, and e‑mail marketing.
• Utilize strong analytical ability to evaluate end‑to‑end customer experience across multiple channels and customer touch points.
• Stay up to date with the latest emerging technologies and trends in digital marketing, providing thought leadership and perspective for adoption where appropriate.

Other Campaigns

• Plan and execute other than SNS campaigns, such as radio, OOH, and print (media plan checking and analysis capability).

Requirements

• Education: Degree/diploma in Marketing Management from a reputable university; Post‑Graduate in Marketing/Digital preferred.
• Computer literate (MS Word, Excel and PowerPoint); high level skills desired for using Excel and preparing PowerPoint presentations.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Working knowledge of ad serving tools.
• Proven working experience in digital marketing, particularly within the industry.
• Digital Performance Marketing | Advertising | Media Buying | Marketing Strategy | Brand Management | Consumer Behavior.
• Experience in optimizing landing pages, user funnels, A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Excellent communication and organizational skills.
• Self‑motivated, proactive, and hard working.