Senior Director - Head of Creative Strategy

As the Senior Director Head of Creative Strategy, you are the custodian of the brand creative strategy for Visa GCC and its partners. You will work with the Head of Brand and Head of Marketing Services to develop and oversee creative and campaign strategies. You guide your team and a network of external vendors and partners through developing solutions and concepts that connect the global power of Visa and the business needs of our clients. You are seen as a go-to expert in your field of specialization to deliver transformative ideas and high-impact pitches. You lead and deliver complex, high-impact campaigns and projects for Visa, our clients, and partners.

Specific Responsibilities:

• Lead visual and messaging strategies, conduct comprehensive communications analysis and competitor research, and develop original campaign angles based on data to drive campaign performance.
• Provide domain expertise and consulting on clients/partners strategy in the areas of sales, marketing, and/or product development; translate data into answers to business questions and/or insights to facilitate business decision-making with cross-organizational impact.
• Provide steer and guidance that uplifts ideation, creative production, and creative aesthetics across organizations.
• Drive the outsource strategy for creative development, sourcing vendors, scaling, tracking, and holding vendors accountable to quality outcomes.
• Empower your team to maintain sustainable project milestones, proactive risk assessment, and schedules that consider deadline, quality, and positive team health.
• Partner and collaborate with multiple executive stakeholders, including internal teams and external agency partners, to launch successful communications campaigns that build reputation equity and drive business results.
• Oversee campaign work across major communications investments, leading creative excellence across all media and driving creative innovation.
• Leverage data, metrics, and research to create dynamic creative strategies and programming.
• Ensure all Creative disciplines work together to create a cohesive user experience while meeting business objectives.
• Create scalable systems that increase efficiency and wide program support, continuously improving the Creative teams' operational processes and measuring impact.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications:

14 years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree (e.g., Masters, MBA).

Preferred Qualifications:

• Strong consultative sales and creative skills.
• Prior team management experience.
• Effective and creative problem-solver with strong decision-making skills.
• Prior relevant experience leveraging a leading Marketing Technology Platform to execute world-class digital campaigns end-to-end.
• Track record of success in developing and implementing successful digital marketing campaigns.
• Demonstrated ability to structure, manage, and coordinate complex cross-organization projects and processes with multiple stakeholders and execute on a strategy to drive action.
• A strong public speaker, comfortable and poised in front of large groups, with the ability to clearly communicate compelling messages up, down, and across the organization.
• Ability to work effectively in a fast-paced, dynamic environment.
• Extremely organized with quick follow-through and a bias for action.
• Strong client presence and internal stakeholder management.
• Language: Spoken and Written Arabic besides English is a must.

Additional Information:

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work:

No

Employment Type:

Full-time