Senior Digital Strategist

VML South Africa; Dubai; Hybrid; AED 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Senior Digital Strategist to spearhead transformative digital initiatives. This role involves crafting comprehensive digital strategies that align with business objectives, collaborating with cross-functional teams, and optimizing the customer journey. You will lead digital campaigns, conduct audience research, and advocate for user-first approaches. With a focus on creativity and data-driven insights, this position offers a unique opportunity to influence brand growth and customer engagement in a dynamic environment. If you're passionate about digital innovation and strategy, this is the perfect role for you.

Benefits

Flexible working hours

Health insurance

Professional development opportunities

Team-building events

Work-from-home options

Qualifications

• 6+ years of experience in digital strategy or marketing roles.
• Strong understanding of digital marketing and analytics platforms.
• Experience with digital transformation projects.

Responsibilities

• Develop integrated digital strategies to support marketing goals.
• Lead planning and execution of digital campaigns.
• Conduct audience research and competitive analysis.

Skills

Digital Strategy

SEO

Digital Marketing

Data Analysis

Content Strategy

Communication Skills

A/B Testing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

Google Analytics GA4

Adobe Analytics

CMS

CRM

CDP

Marketing Automation

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Senior Digital Strategist

Job Description

We are looking for an innovative and data-driven Senior Digital Strategist to lead the development and execution of digital initiatives that drive business growth, brand awareness, and customer engagement.

In this role, you’ll be responsible for building comprehensive digital strategies across multiple digital channels, ensuring alignment with overall business objectives. You will work closely with cross-functional teams to identify opportunities, shape campaigns, guide content, and optimize the customer journey across digital touchpoints.

Responsibilities

• Develop and implement integrated digital strategies that support marketing and business goals.
• Partner with creative, content, UX, data, and technology teams to deliver seamless, high-performing digital experiences.
• Working closely with the Project Manager in managing stakeholder expectations and communication effectively, providing regular updates on project progress, risks, and issues.
• Conduct audience research, competitive analysis, SEO audits, and content performance assessments to inform strategic decisions.
• Lead the planning and execution of digital campaigns, ensuring best practices in targeting, personalization, channel mix, and measurement.
• Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects.
• Define KPIs and performance metrics; monitor analytics to generate insights and optimize strategies in real-time.
• Advocate for a user-first approach, ensuring that all digital activities enhance user experience, accessibility, and brand consistency.
• Stay ahead of emerging digital trends, technologies, and platforms, and assess their relevance to company goals.
• Mentor and guide junior strategists, content editors, and digital marketing team members.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in digital strategy, marketing strategy, or related roles.
• Strong understanding of CX, content architecture, SEO, digital marketing, digital analytics platforms (e.g., Google Analytics GA4, Adobe Analytics), and marketing technology ecosystems (e.g., CMS, CRM, CDP, marketing automation).
• Excellent communication, presentation, and storytelling skills.
• Ability to balance creative thinking with strong analytical skills.
• Exceptional writing, editing, and communication skills with a keen eye for detail.
• Experience with digital transformation projects or large-scale website redesigns.
• Experience with A/B testing and conversion rate optimization
• Familiarity with AI tools for content creation and distribution.
• Proven success in developing and executing multi-channel content strategies that drive measurable results.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.