Senior Digital Strategist

Wunderman Thompson; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading agency is seeking a Senior Digital Strategist to spearhead innovative digital initiatives aimed at driving business growth and enhancing customer engagement. This role demands expertise in digital strategy, analytics, and collaboration with cross-functional teams to optimize marketing efforts and deliver exceptional user experiences. Join a hybrid work environment where creativity and collaboration flourish.

Qualifications

• 6+ years of experience in digital strategy or marketing strategy.
• Strong understanding of CX and marketing technology ecosystems.
• Proven success in multi-channel content strategies.

Responsibilities

• Develop and implement integrated digital strategies.
• Lead planning and execution of digital campaigns.
• Conduct audience research and competitive analysis.

Skills

Digital marketing

SEO

Content strategy

Analytics

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics GA4

Adobe Analytics

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Senior Digital Strategist

Job Description

We are looking for an innovative and data-driven Senior Digital Strategist to lead the development and execution of digital initiatives that drive business growth, brand awareness, and customer engagement.

In this role, you’ll be responsible for building comprehensive digital strategies across multiple digital channels, ensuring alignment with overall business objectives. You will work closely with cross-functional teams to identify opportunities, shape campaigns, guide content, and optimize the customer journey across digital touchpoints.

Responsibilities

• Develop and implement integrated digital strategies that support marketing and business goals.
• Partner with creative, content, UX, data, and technology teams to deliver seamless, high-performing digital experiences.
• Working closely with the Project Manager in managing stakeholder expectations and communication effectively, providing regular updates on project progress, risks, and issues.
• Conduct audience research, competitive analysis, SEO audits, and content performance assessments to inform strategic decisions.
• Lead the planning and execution of digital campaigns, ensuring best practices in targeting, personalization, channel mix, and measurement.
• Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects.
• Define KPIs and performance metrics; monitor analytics to generate insights and optimize strategies in real-time.
• Advocate for a user-first approach, ensuring that all digital activities enhance user experience, accessibility, and brand consistency.
• Stay ahead of emerging digital trends, technologies, and platforms, and assess their relevance to company goals.
• Mentor and guide junior strategists, content editors, and digital marketing team members.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in digital strategy, marketing strategy, or related roles.
• Strong understanding of CX, content architecture, SEO, digital marketing, digital analytics platforms (e.g., Google Analytics GA4, Adobe Analytics), and marketing technology ecosystems (e.g., CMS, CRM, CDP, marketing automation).
• Excellent communication, presentation, and storytelling skills.
• Ability to balance creative thinking with strong analytical skills.
• Exceptional writing, editing, and communication skills with a keen eye for detail.
• Experience with digital transformation projects or large-scale website redesigns.
• Experience with A/B testing and conversion rate optimization
• Familiarity with AI tools for content creation and distribution.
• Proven success in developing and executing multi-channel content strategies that drive measurable results.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn,and X .

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