Senior Digital Strategist

FP7McCann; Dubai; On-site; USD 60,000 - 90,000; Full time

Job summary

A leading marketing agency in Dubai is seeking an experienced Digital Strategist to develop and execute innovative digital marketing strategies for various clients. The role involves collaborating with cross-functional teams, managing CRM and email campaigns, and leveraging consumer insights to enhance brand visibility and engagement. Ideal candidates will have a solid background in digital marketing, along with strong communication and problem-solving skills.

Qualifications

• Minimum of 6 years experience in a digital marketing agency.
• Strong experience in developing strategies within the Middle East.
• Proficiency in CRM and MarTech.

Responsibilities

• Create and execute digital marketing strategies tailored to client goals.
• Drive consumer insights and develop customer journeys.
• Manage social media strategies and execute CRM & email campaigns.

Skills

Digital Marketing Strategy

Content Strategy

CRM Strategy

Social Media Management

Market Research

Data Analysis

Effective Communication

Problem-Solving

Job description

Role Overview

Create and execute digital marketing strategies tailored to each client's goals and target audience. This includes, defining objectives, KPIs, developing world-class strategies and tactics for success across:

1. marketing strategies that cover:
2. marketing
3. communications planning
4. strategy
5. strategy
6. Gen strategies
7. planning (when necessary)

• Drive consumer insights across a range of clients and industries to spot trends and opportunities for our clients.
• Develop customer journeys, stakeholder mapping and validation to empower robust strategic solutions.
• Create and manage social media strategies, content calendars, social listening, and advertising campaigns across various platforms to increase brand visibility and engagement.
• Plan and execute CRM & email campaigns, segmenting audiences and optimizing performance.
• Managing the strategic development and execution of integrated marketing plans to drive customer acquisition, conversion, and retention
• Collaborate with content creators to develop engaging and effective content strategies that align with client objectives.
• Perform market research and conduct data analysis to ascertain target audiences and craft customer profiles.
• Working with the Data & Analytics team to regularly monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization.
• Maintain open and effective communication with clients, providing updates, discussing strategies, and addressing their concerns.
• Work closely with cross-functional teams, including designers, developers, and marketing specialists, to ensure seamless execution of digital strategies.
• Stay up-to-date with industry trends, emerging technologies, and best practices to ensure clients receive cutting-edge digital solutions.

Requirements

• Minimum of 6 years within a digital marketing agency
• Strong experience of developing digital and content strategies within the Middle East
• Proficiency in CRM Strategy and MarTech
• Strong experience working with social channel partners
• Proven experience as a Digital Strategist or in a similar role.
• Strong understanding of digital marketing channels, including SEO, social media, email marketing, CRM and content marketing.
• Creative thinker with the ability to develop unique marketing ideas that resonate with target audiences.
• Effective communication and presentation skills.
• Problem-solving skills.
• Ability to adapt to a fast-paced and dynamic work environment.