Senior Digital Strategist

VML; Dubai; Hybrid; USD 70,000 - 100,000; Full time

Job summary

VML is seeking a Senior Digital Strategist to lead digital initiatives that enhance brand awareness and customer engagement. This is a mid-level full-time position based in Dubai, focused on building and optimizing digital strategies across various channels in a hybrid work environment.

Qualifications

• 6+ years of experience in digital strategy or marketing.
• Strong understanding of SEO, CX, and analytics platforms.
• Experience with digital transformation projects.

Responsibilities

• Develop integrated digital strategies for marketing goals.
• Manage stakeholder expectations and project communication.
• Optimize digital campaigns for engagement and performance.

Skills

Digital strategy

SEO

Content strategy

Data analysis

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics GA4

Adobe Analytics

CMS

CRM

Marketing automation

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Senior Digital Strategist Job Description

We are looking for an innovative and data-driven Senior Digital Strategist to lead the development and execution of digital initiatives that drive business growth, brand awareness, and customer engagement. You will be responsible for building comprehensive digital strategies across multiple digital channels, ensuring alignment with overall business objectives. You will work closely with cross-functional teams to identify opportunities, shape campaigns, guide content, and optimize the customer journey across digital touchpoints.

Responsibilities

• Develop and implement integrated digital strategies that support marketing and business goals.
• Partner with creative, content, UX, data, and technology teams to deliver seamless, high-performing digital experiences.
• Manage stakeholder expectations and communication effectively, providing regular updates on project progress, risks, and issues.
• Conduct audience research, competitive analysis, SEO audits, and content performance assessments to inform strategic decisions.
• Lead the planning and execution of digital campaigns, ensuring best practices in targeting, personalization, channel mix, and measurement.
• Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects.
• Define KPIs and performance metrics; monitor analytics to generate insights and optimize strategies in real-time.
• Advocate for a user-first approach, ensuring digital activities enhance user experience, accessibility, and brand consistency.
• Stay ahead of emerging digital trends, technologies, and platforms, and assess their relevance to company goals.
• Mentor and guide junior strategists, content editors, and digital marketing team members.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 6+ years of experience in digital strategy, marketing strategy, or related roles.
• Strong understanding of CX, content architecture, SEO, digital marketing, digital analytics platforms (e.g., Google Analytics GA4, Adobe Analytics), and marketing technology ecosystems (e.g., CMS, CRM, CDP, marketing automation).
• Excellent communication, presentation, and storytelling skills.
• Ability to balance creative thinking with strong analytical skills.
• Exceptional writing, editing, and communication skills with a keen eye for detail.
• Experience with digital transformation projects or large-scale website redesigns.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with AI tools for content creation and distribution.
• Proven success in developing and executing multi-channel content strategies that drive measurable results.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

VML (a WPP Agency) is an equal opportunity employer and considers applicants without discrimination. We are committed to fostering a respectful culture where everyone feels they belong and has equal opportunities for career progression.

For more information, visit our website and follow VML on social media: Instagram, LinkedIn, and X.

Job Details

• Role Level: Mid-Level
• Work Type: Full-Time
• Country: United Arab Emirates
• City: Dubai

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