Senior Digital Marketing Specialist

Big Wave Information Technology; Dubai; On-site; USD 60,000 - 90,000; Full time

Job summary

A leading company in Dubai is seeking a Senior Digital Marketing Expert to develop and execute innovative strategies to drive customer engagement and acquisition. The ideal candidate will have significant experience in managing paid campaigns and achieving impressive ROI through data-driven decision-making. If you're passionate about digital marketing and want to work in a dynamic environment, this could be the perfect opportunity for you.

Qualifications

• Minimum 2 years of hands-on experience managing paid campaigns on Meta and Google Ads.
• Proven track record of achieving strong ROI and KPIs.
• Certifications in Google Ads and Meta Blueprint preferred.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Design and manage high-performing paid campaigns across Meta and Google Ads.
• Track, analyze, and report on key digital marketing metrics.

Skills

Creativity

Analytical Skills

Communication

Problem Solving

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Google Tag Manager

Job description

We are seeking a highly creative, results-driven, and proactive Senior Digital Marketing Expert to lead and execute our digital marketing strategies. The ideal candidate will possess a deep understanding of paid advertising on Meta (Facebook, Instagram) and Google platforms, with a proven track record of consistently delivering strong ROI. A commitment to continuous improvement is essential.

Responsibilities:

1. Strategic Development: Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on customer acquisition, engagement, and retention.
2. Paid Campaign Management: Design, set up, and manage high-performing paid campaigns across Meta (Facebook, Instagram) and Google Ads platforms. Conduct in-depth keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness. Monitor campaign performance daily, making real-time adjustments and optimizations to budgets, bids, and targeting. A/B test various ad creatives, landing pages, and campaign elements to continuously improve results.
3. Performance Optimization & Analysis: Track, analyze, and report on key digital marketing metrics (e.g., ROI, CPA, ROAS, CTR, conversion rates). Proactively identify areas for improvement and implement data-driven optimizations. Gather feedback from sales and relevant teams to refine strategies.
4. Market & Competitor Analysis: Conduct ongoing research into market trends, industry best practices, and emerging digital marketing technologies. Monitor competitor activities and develop strategies to maintain a competitive edge. Respond proactively to market shifts.
5. Creativity & Innovation: Demonstrate problem-solving skills, adaptability, and creativity in overcoming marketing challenges. Collaborate with cross-functional teams and communicate campaign insights effectively.

Desired Candidate Profile:

• Bachelor's degree in Marketing, Business, or related field.
• [Specify X] years of proven experience in digital marketing strategy development and execution.
• Minimum 2 years of hands-on experience managing paid campaigns on Meta and Google Ads, with a focus on performance marketing.
• Proven track record of achieving strong ROI and KPIs.
• Expertise in Google Analytics, Google Tag Manager, and analytics tools.
• Knowledge of A/B testing and CRO principles.
• Creative with excellent ad copy and visual development skills.
• Strong analytical skills to interpret data and derive insights.
• Self-motivated, proactive, and capable of working independently.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced environment.

Preferred Qualifications:

• Certifications in Google Ads and Meta Blueprint.
• Experience with SEO, Email Marketing, LinkedIn Ads.
• Knowledge of CRM and marketing automation platforms.
• Experience in Igaming Software Industries.

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