Senior Digital Marketing Specialist

Be You Training; Dubai; Remote; AED 120,000 - 200,000; Full time

Job summary

A prominent personal development organization in Dubai seeks a Senior Digital Marketing Specialist to enhance brand visibility and drive online sales through innovative marketing strategies. The ideal candidate will have 3-5 years of experience, expertise in campaign management across social media and digital platforms, and fluency in English and Arabic. Join us for flexible working conditions and contributions to impactful work.

Benefits

Flexible working conditions

Free access to professional courses

Supportive community

Qualifications

• 3-5 years of experience in digital marketing.
• Proven track record of successful campaigns.
• Fluency in English and Arabic is required.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage multi-channel campaigns across various platforms.
• Analyze ad performance and optimize budgets.
• Create compelling content for social media and emails.

Skills

Campaign management

Social media expertise

Analytics skills

Content creation

Education

Relevant degree

Tools

Google Ads

Facebook Ads

Zoho CRM

Job description

Be You / Kon Ant is the biggest movement for conscious change in the Middle East, helping people live authentically and reconnect with themselves through transformative courses, retreats, and personal development programs.

As we continue to expand, we're looking for a Senior Digital Marketing Specialist who aligns with our bold vision and mission.

This role involves managing our marketing strategies, objectives, and expanding online sales. The ideal candidate will implement strategies, expand our online presence, and maximize sales across channels.

Key Responsibilities :

1. Digital Strategy & Campaign Planning :
   • Develop and execute digital marketing strategies to drive brand awareness and lead generation.
   • Manage multi-channel campaigns across social media, search engines, email, and paid ads.
   • Optimize campaigns through A/B testing, audience segmentation, and budget adjustments.
   • Identify target audiences and create tailored marketing initiatives.
2. Social Media Marketing & Content :
   • Develop and maintain content calendars for platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter.
   • Track social media KPIs and adjust strategies accordingly.
   • Grow brand reach, influence, and sales, generating leads and subscribers.
   • Collaborate with designers to ensure visual consistency reflecting the brand's mission and vision.
   • Create compelling content for emails, website, and social media.
   • Ensure all marketing copy aligns with brand voice and messaging.
   • Work with designers and video editors for high-quality visuals and multimedia content.
3. Paid Advertising (PPC & Social Ads) :
   • Manage Google Ads, Facebook Ads, Instagram Ads; knowledge of LinkedIn and TikTok Ads is a plus.
   • Conduct keyword research, target audiences, and bidding strategies to maximize ROI.
   • Analyze ad performance, adjust budgets, and improve campaigns.
   • Implement retargeting and remarketing strategies.
4. WhatsApp Business Management :
   • Manage WhatsApp funnels and strategies, linking with landing pages.
   • Execute sales campaigns over WhatsApp for different markets and customer profiles.
   • Set and achieve sales targets for WhatsApp.
5. Email Marketing & Lead Nurturing :
   • Design and run email campaigns (newsletters, promotions, nurturing).
   • Use automation tools like Zoho CRM for personalized sequences and segmentation.
   • Monitor open rates, CTRs, and conversions to optimize performance.
6. Collaboration & Innovation :
   • Work with creative teams to produce digital assets.
   • Stay updated on digital marketing trends, tools, and best practices.
   • Experiment with new techniques to enhance visibility and customer acquisition.
7. Analytics & Performance Tracking :
   • Utilize Google Analytics, Tag Manager, and social insights to monitor campaigns.
   • Generate reports and insights for strategy improvement.
   • Track KPIs such as conversion rates, CTRs, CPC, engagement, and ROI.

Core Values Alignment

• Alignment with Kon Ant Vision: Authenticity, empowerment, spiritual evolution.
• Trustworthy: Respect privacy and confidentiality.
• Dedication & Execution: Complete and wholehearted effort.
• Openness: Open-mindedness and seeking growth experiences.
• Lover of Learning: Passionate about personal development across mind, body, and soul.

Self-Leadership : Be resourceful, independent, and entrepreneurial.

Why Join Kon Ant?

• Impactful Work: Contribute to a movement impacting millions weekly.
• Flexible Conditions: Work from anywhere with a flexible schedule.
• Professional Development: Free access to HPE courses.
• Supportive Community: Join a passionate team.
• Competitive Compensation: Attractive salary with incentives.

Requirements include 3-5 years of experience, a relevant degree, proven campaign success, knowledge of digital trends, social media expertise, analytics skills, familiarity with content management, and fluency in English and Arabic.