Senior Digital Marketing Specialist

WUZZUF; Abu Dhabi; On-site; USD 40,000 - 65,000; Full time

Job summary

A leading company is seeking a Senior Digital Marketing Specialist to lead their marketing and content strategies. This role involves managing campaigns, analyzing performance, and ensuring consistency across platforms. The ideal candidate will exhibit a mix of creativity and data-driven decision-making to drive growth and engagement. Fluency in English and Arabic is essential, along with strong digital marketing skills.

Qualifications

• 4+ years in digital marketing, social media, and content creation.
• Proven experience with e-commerce or consumer brand campaigns.
• Strong understanding of content strategy and storytelling.

Responsibilities

• Develop and implement digital marketing strategies aligned with goals.
• Plan and manage marketing campaigns across digital channels.
• Oversee SEO optimization and PPC campaigns for budget efficiency.

Skills

Digital Marketing

Social Media

Content Creation

SEO

Data Analysis

Copywriting

Communication

Project Management

Community Management

Tools

Google Analytics

SEO Tools

Meta Business Suite

TikTok Ads Manager

Email Marketing Platforms

CRM Tools

Canva

Adobe Tools

Job description

We are seeking a Senior Digital Marketing Specialist to lead and execute our digital marketing and content strategies across platforms.

This role requires a creative, strategic, and data-driven professional who can manage everything from content ideation and campaign execution to SEO optimization and paid advertising. You will work directly with leadership and our team to elevate the brand, increase engagement, and drive measurable growth.

Key Responsibilities :

• Develop and implement marketing and content strategies aligned with business goals
• Conduct research, market analysis, and competitive benchmarking
• Plan and manage monthly marketing campaigns across all digital channels
• Manage the marketing budget and ensure ROI-driven decisions

Social Media & Content Management

• Create and manage content calendars across Facebook, Instagram, Snapchat, LinkedIn, TikTok, and YouTube
• Write, edit, and proofread high-impact content for social and email marketing
• Ensure a consistent brand voice across platforms
• Collaborate with the content creator team to deliver creative, engaging campaigns
• Brainstorm, ideate, and launch innovative social content formats and campaigns
• Monitor and manage all social media accounts, responding to DMs / comments as needed

Performance Analysis

• Conduct A / B testing and recommend improvements
• Provide regular performance reports and actionable insights

E-commerce & SEO

• Oversee daily product listings and updates on our e-commerce platform
• Optimize product content for searchability and conversion
• Improve and manage SEO performance across website and product listings
• Support digital advertising strategies (Meta, Google Ads, TikTok, and more)
• Manage PPC campaigns with budget efficiency

Tools & Technical Expertise

• Strong proficiency in Google Analytics, SEO tools, Meta Business Suite, TikTok Ads Manager
• Familiarity with email marketing platforms and CRM tools
• Experience with basic design / video tools is a plus (e.g., Canva, Adobe tools)

Qualifications & Skills :

• 4+ years of experience in digital marketing, social media, and content creation
• Proven experience in managing digital campaigns for e-commerce or consumer brands
• Strong understanding of content strategy, copywriting, and storytelling
• Excellent English & Arabic communication, writing, and proofreading skills
• Highly organized, proactive, and able to manage multiple projects at once
• Creative, analytical, and results-oriented mindset
• Knowledge of customer engagement and community management best practices