Senior Digital Marketing Head

Confidential Company; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading e-commerce platform, specializing in high-quality luggage, seeks a Senior Digital Marketing Head to lead dynamic initiatives aimed at enhancing brand visibility. The ideal candidate will strategize digital marketing for sales growth, mentor a professional team, and utilize analytics to refine efforts. The position offers a competitive salary, professional development, and a collaborative work environment.

Benefits

Competitive salary and benefits package

Professional development opportunities

Collaborative work environment

Qualifications

• Minimum of 7-10 years in digital marketing, with 3 years in leadership.
• Proven success in digital marketing strategies.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and implement digital marketing strategies to drive sales.
• Lead and mentor the digital marketing team.
• Oversee SEO and SEM efforts for performance enhancement.

Skills

Leadership

Digital Marketing

SEO

SEM

Content Marketing

Social Media

Email Marketing

Analytics

Market Research

Problem Solving

Education

Bachelor's degree in Marketing or Business

Master’s degree (preferred)

Tools

Google Analytics

SEMrush

HubSpot

Whatsapp Automation

Job description

Job Title: Senior Digital Marketing Head

Location: Onsite

About Us:

Buy Luggage Online is a leading e-commerce platform specializing in a wide range of high-quality luggage and travel accessories. We are committed to providing our customers with exceptional products and a seamless shopping experience. As we continue to grow, we are seeking a dynamic and experienced Senior Digital Marketing Head to lead our digital marketing initiatives and drive our online sales.

Job Summary:

The Senior Digital Marketing Head will be responsible for developing and executing a comprehensive digital marketing strategy to enhance brand visibility, drive traffic, and increase sales. This role requires a strategic thinker with a strong background in digital marketing, e-commerce, and team leadership. The ideal candidate will have a proven track record of successfully managing digital marketing campaigns, optimizing online performance, and delivering measurable results.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy to achieve business objectives, including brand awareness, customer acquisition, and revenue growth.
• Lead and mentor a team of digital marketing professionals, providing guidance, support, and development opportunities.

SEO and SEM:

• Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to enhance organic and paid search performance.

Content Marketing:

• Create and manage a content marketing strategy that includes blog posts, videos, infographics, and other content types to engage and educate our target audience.

Social Media Management:

• Develop and execute social media strategies across platforms such as Instagram, Facebook, Twitter, LinkedIn, and others, to increase engagement and build a loyal customer base.

Email Marketing:

• Design and implement email marketing campaigns to nurture leads, retain customers, and drive repeat purchases.

Marketplace Optimization:

• Optimize product listings and advertising strategies on marketplaces such as Amazon and Lulu to maximize visibility and sales.

Analytics and Reporting:

• Utilize data and analytics to measure the effectiveness of digital marketing campaigns, identify trends, and make data-driven decisions.

Budget Management:

• Manage the digital marketing budget, ensuring cost-effective strategies and a strong return on investment (ROI).

Partnerships and Collaborations:

• Identify and develop strategic partnerships and collaborations to expand our reach and enhance our brand presence.

Customer Insights:

• Conduct market research and analyze customer behavior to inform marketing strategies and improve the customer experience.

Desired Candidate Profile

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 7-10 years of experience in digital marketing, with at least 3 years in a leadership role within an e-commerce environment.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong knowledge of SEO, SEM, content marketing, social media, email marketing, and e-commerce platforms.
• Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Whatsapp Automation).
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Creative thinker with a results-oriented mindset.

Why Join Us:

• Opportunity to lead and shape the digital marketing strategy of a growing e-commerce brand.
• Collaborative and dynamic work environment.
• Competitive salary and benefits package.
• Professional development and growth opportunities.

How to Apply:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of successful digital marketing campaigns.

Buy Luggage Online is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [e-mail]