Senior Digital Marketing Executive: Campaigns & CMS Lead

Dubai World Trade Centre (DWTC); Dubai; Hybrid; AED 180,000 - 240,000; Full time

Job summary

Dubai World Trade Centre seeks a Senior Executive - Digital Marketing to lead end-to-end digital campaigns for major events and DWTC brands. You will collaborate with agencies to define audience targeting, budgets, and creative strategies while driving growth across digital channels.

The role involves developing eDM templates, testing landing pages, and updating websites with Umbraco CMS. A strong English foundation and event-driven work rhythm are essential.

Qualifications

• Bachelor’s degree in digital marketing or related field preferred.
• Minimum three years’ digital marketing experience in medium to large service organizations.
• Experience with website development, CMS content management and eDM development.
• Proficiency in English; Arabic is a plus.

Responsibilities

• Manage digital campaigns with external agencies to target audiences and budgets.
• Create campaign landing pages and perform A/B/multivariate tests and data analytics.
• Develop eDM templates using HTML/CSS following Eloqua guidelines.
• Coordinate social content calendars and live events for DWTC.
• Maintain and update DWTC websites using Umbraco Heartcore; produce monthly performance reports.

Skills

English proficiency

Arabic knowledge

Social media experience

Interpersonal skills

Google Analytics

Education

Bachelor’s degree in digital marketing

Tools

Umbraco CMS

Eloqua

HTML/CSS

Job description

Dubai World Trade Centre seeks a Senior Executive - Digital Marketing to lead end-to-end digital campaigns for major events and DWTC brands. You will collaborate with agencies to define audience targeting, budgets, and creative strategies while driving growth across digital channels.

The role involves developing eDM templates, testing landing pages, and updating websites with Umbraco CMS. A strong English foundation and event-driven work rhythm are essential.