Senior Digital Marketing Executive

Ghobash Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading marketing firm in Dubai seeks a Digital Marketing Manager to develop and execute strategies for enhancing brand visibility. The ideal candidate will have 4-6 years of experience, including 2 years in a senior role, and strong skills in SEO, SEM, and PPC advertising. Responsibilities include managing online campaigns, overseeing content strategy, and collaborating with cross-functional teams. This is a full-time position with no remote work options.

Qualifications

• 4-6 years of experience in digital marketing with at least 2 years in a senior role.
• Proficiency in marketing automation tools and digital marketing platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Create and manage comprehensive digital marketing strategies.
• Plan and optimize online campaigns to achieve business objectives.
• Oversee content creation and SEO/SEM strategies.

Skills

SEO

SEM

PPC

Social Media Advertising

Analytical Skills

Creativity

Project Management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Ads

Job description

• Strategy Development: Create implement and manage comprehensive digital marketing strategies to enhance brand visibility for Makeen and MTS and drive online traffic across various digital platforms.
• Campaign Management: Plan execute and optimize online campaigns (PPC SEO SEM email marketing social media content marketing landing page development etc. to achieve business objectives.
• Content Strategy: Oversee content creation and distribution for Makeen and MTS ensuring alignment with brand guidelines and audience preferences.
• SEO/SEM Management: Develop and implement SEO/SEM strategies to improve organic search rankings and increase website traffic for Makeen and MTS.
• Technology & Improvement initiatives: Assist IT with marketing integration on new property software (Example only Lead Source online portal listings integration; portal leads integration; IVR integration; Posting directly from CRM unit master (which already includes Media; Pictures / Videos / floor plans / etc) to the online aggregators (Bayut / Dubizzle / Property finder) and Website etc Push listings to the portals / website from property software; Tenant notifications from system;
• Customer Satisfaction: Manage the NPS and customer satisfaction surveys across Makeen and MTS working closely with crossfunctional teams and track the results to create actionable feedback to improve customer service.
• Social Media Management: Manage and grow our social media presence across Makeen and MTS platforms including content planning posting schedules and performance tracking.
• Analytics and Reporting: Analyze digital marketing metrics and create detailed reports to measure the effectiveness of campaigns providing insights and recommendations for improvement.
• Budget Management: Monitor and manage the digital marketing budget for Makeen and MTS ensuring optimal ROI for all marketing activities.
• Team Collaboration: Work closely with crossfunctional teams including creative product and sales to ensure alignment and synergy in all marketing efforts.
• Market Research: Conduct market research to identify trends customer preferences and competitor strategies to inform marketing plans.
• Innovation: Stay updated with the latest industry trends tools and technologies to ensure the company remains at the forefront of digital marketing.
• Property Portals listing (Makyee/Property Finder/ Bayut): list all properties available for rent or sale on property portals and ensure they are live on time.
• Relationship with Group Marketing: Collaborate closely with Group Marketing to ensure strategic alignment and development of creative design and content across all marketing material as well as any company management requirements.
• Relationship with Marketing Suppliers: Manage the relationship between the company and external suppliers to assure the task is completed as planned.
• Company Website: Manage and update Makeen and MTS website content and enhance overall website design ensuring a continually smooth user experience with good functionality.

Qualifications :

• Bachelors degree in marketing Business or a related field.
• 46 years of experience in digital marketing with at least 2 years in a senior role.
• Strong understanding of SEO SEM PPC and social media advertising.
• Proficiency in marketing automation tools Google Analytics Google Ads and other digital marketing platforms.
• Excellent written and verbal communication skills.
• Good organization skills with the ability to manage multiple projects
• Creative thinker with the ability to generate innovative marketing ideas.
• Strong analytical skills with a datadriven approach to decisionmaking.
• Ability to work independently as well as part of a team.
• Proven track record of managing successful digital campaigns with measurable results.

Additional Information :

Preferred Skills:

• Experience in Real Estate Marketing.
• Knowledge of web development and design principles.
• Certification in Google Analytics Google Ads or similar digital marketing certifications.

Remote Work :

No

Employment Type :

Fulltime