Senior Digital Marketing Executive

Job Overview

Miral Destinations is the destination promotion partner of the world's fastest growing leisure and entertainment destination - Yas Island.We connect travelers to the destination stakeholders (theme parks, attractions, hotels, etc) by designing world-class holiday packages that appeal to travelers from around the world.One of the key digital assets we manage and operate is the Yas Island website.The Yas Island Website seeks to help travelers curate their perfect trip to the destination by inspiring and selling insightful, data driven itineraries.Miral Destinations is looking for a senior digital marketing executive (reporting to the digital marketing manager) to join the team in charge of promoting Yas Island.The Senior Digital Marketing Executive will play a key role in supporting the execution of various digital initiatives across the landscape in areas such as UX / UI / Development initiatives for the website and Mobile App, Content monitoring, content authoring, content management, SEO, CRM, Data and Analytics.

Job Scope

The senior digital marketing executive will be in charge of the below tasks on a regular basis

• Participate in benchmarking and brainstorming for the digital and e-commerce strategy
• Support the creation of the strategy based on line manager's requirements
• Follow up with various teams and stakeholders on operational elements (financial / procurement / status reporting, etc) of the strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
• Extract data and share as per process or on request, with the support of the line manager.
• Timely execute website optimization projects and deliver qualitative work, alerting management on gaps
• Perform factual benchmarks of other digital channels (website, app) on request
• Have a clear understanding of key insights about digital channels visitors
• Produce accurate and timely reporting
• Execute data collection projects and perform checks when required
• Identify technology gaps and alert line management
• Conduct technology benchmark with IT upon line manager request
• Understand overall technology environment and how it impacts the digital channels
• Give clear and precise requirements to IT to deliver projects and manage delivery
• Develop win-win partnerships with both internal stakeholders that support the delivery of projects and leverage line manager support for external stakeholders or senior management
• Engage with assets e-commerce teams when required by line manager to deliver a project
• Integrate content to the website in a timely manner, prepare, test and launch eCommerce products
• Perform scheduled and random checks and identify and suggest fixed to be made (broken links, content, UX, etc.). Perform assessment on demand
• Check potential mistakes on content received before uploading
• Content monitoring, content authoring, content management
• Execute digital marketing campaigns actions as requested
• Execute CRM actions as requested
• Execute SEO/SEM configurations
• Maintain existing tools and coordinate implementation of new ones with the help of the line manager
• Raise purchase requests on-time, with all required information and track procurement process for procurement to be delivered timely, with the support of the line manager
• Adopt a positive attitude and embrace department culture

Essential

• Minimum Bachelor's degree in marketing or digital marketing
• Demonstrable experience executing initiatives related to content management, ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
• Working knowledge of enterprise CMS (like AEM, Sitecore), GA4 and GTM
• Knowledge of the latest SEO strategies and techniques
• 3+ years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)
• Ability to simplify and share technical discussions to business teams and vice versa
• Ability to foster professional relations across various brands and functional teams within the destination
• Ability to work in a multi-cultural, multi-geography environment

Desirable

• Experience with basic coding / code analysis is an advantage
• Experience in using Figma or Sketch is an advantage
• Experience in Adobe Creative Cloud apps is an advantage
• Experience with Emarsys is an advantage
• Fluency in English is a must and Arabic is an advantage but not mandatory
• Avid leisure traveler & digital consumer