Senior Digital Marketing

DrBalcony; Dubai; On-site; AED 492,000 - 1,475,000; Full time

Job summary

DrBalcony seeks a senior Paid Media guru to own multi‑platform campaigns (Meta, Google, Bing, LinkedIn) and drive conversions for a US‑timed client base from its Dubai hub.

You will diagnose accounts in real time, craft high‑performing creative tests, and optimize SEO and on‑page content for a multi‑city footprint. A strong background in AI‑assisted growth and GoHighLevel funnels is ideal.

Qualifications

• Senior‑level PPC expert with 5+ years of hands‑on experience.
• Must provide verifiable case studies with spend and results for Meta+Google.
• Excellent written and spoken English; interface with clients/vendors.
• Full overlap with US Pacific Time business hours.
• Must pass a live working test, not just an interview.

Responsibilities

• Manage paid media across Meta, Google, Bing, and LinkedIn.
• Read live accounts and diagnose issues beyond a checklist.
• Lead SEO audits and on‑page optimization for multi‑city pages.
• Build full funnels in GoHighLevel (landing pages, forms, pipelines, automations).
• Set up tracking (GTM, pixels) and optimize for conversions.

Skills

Advanced PPC management

Live account diagnosis

Creative testing & copywriting

Analytics interpretation

Strategic campaign optimization

Cross-platform advertising

Tools

GoHighLevel

WordPress (Elementor/Divi)

GTM/GA4

Canva

CapCut

Ahrefs

Semrush

Meta Ads Manager

Google Ads

LinkedIn Ads

Job description

About DrBalcony

Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections.

Role Responsibilities

• Paid Media — Advanced Multi-Platform Buyer
• Meta Ads: Advanced Ads Manager mastery — CBO/ABO structuring, Advantage+ campaigns, custom/lookalike audience layering, CAPI + pixel implementation and deduplication, creative testing frameworks (dynamic creative, A/B/n testing), frequency and fatigue management, retargeting funnels by funnel stage
• Google Ads: Advanced Search, PMax, Display, and Demand Gen — Smart Bidding strategy selection (tCPA/tROAS) and manual override when needed, negative keyword architecture, Quality Score diagnostics, asset group optimization for PMax, conversion tracking via GTM + GA4 with server-side tagging knowledge
• Bing Ads: Import/optimize from Google, understand audience and demographic differences, import discrepancies, and Microsoft-specific bid adjustments
• LinkedIn Ads: Advanced B2B targeting (job title/seniority/company matched audiences), Lead Gen Forms, Sponsored InMail, Matched Audiences via CRM upload, cost-efficient bidding for high-CPC environment
• Must be able to read a live account and immediately diagnose what's broken — not just execute a checklist
• SEO — Technical + Content, Not Just Keyword Lists
• Technical SEO audits (crawlability, indexation, Core Web Vitals, schema markup)
• On-page optimization at scale across service + location pages (critical for a multi-city service business)
• Local SEO / GMB optimization for multiple service areas
• Backlink strategy and outreach (not just directory submissions)
• Keyword clustering and content-gap analysis translated into a content calendar
• Comfortable reading Search Console and Ahrefs/Semrush data and turning it into prioritized action items
• Ad Creative — Strategist, Not Just Executor
• Writes high-converting direct-response copy (not generic brand copy) — must understand angles, hooks, and offer positioning for a compliance/legal-urgency driven service
• Builds/directs static and short-form video creative (Canva, CapCut, or equivalent) using proven pattern-interrupt and retention techniques
• Runs structured creative testing (hook variants, format variants) and knows how to read results to kill/scale creative, not just "post and see"
• Sales Funnels — GoHighLevel Expert
• Builds complete funnels end-to-end in GHL: landing pages, forms, pipelines, automations, email/SMS sequences, calendar booking integration
• Sets up and troubleshoots workflow automations (trigger links, tags, conditional logic) without support docs
• Understands funnel conversion optimization — not just building pages, but improving conversion rate over time with data
• WordPress — Independent Builder
• Builds and edits landing pages independently in Elementor/Divi/similar — no developer needed for standard pages
• Implements tracking (GTM, pixels, conversion events) correctly on every page
• Understands page speed and mobile optimization fundamentals
• AI-Driven Production — Advanced Prompt Engineering
• Writes structured, iterative prompts (not one-liners) for content generation, ad copy variants, and image/video generation tools
• Builds repeatable AI workflows/templates the business can reuse — not one-off outputs
• Uses AI to accelerate creative testing volume without sacrificing quality control
• Growth & Traffic Hacking
• Identifies and tests new channels/tactics beyond the obvious (not limited to the platforms above)
• Applies structured experimentation (hypothesis -> test -> measure -> scale/kill)
• Thinks in terms of full-funnel metrics (CPL -> CPA -> close rate -> LTV), not just top-of-funnel vanity metrics.

Non-Negotiables

• Minimum 5+ years hands-on, proven experience — this is a senior/expert hire, not a training role
• Must show real account screenshots or verifiable case studies with actual spend levels and results for at least Meta + Google
• Excellent written and spoken English, fully professional — this person may interface with clients/vendors
• Full overlap with US Pacific Time business hours
• Must pass a live working test (not just an interview)

The Pay Range For This Role Is

12,000.00 - 36,000.00 USD