Senior Data Analyst – Audience Growth

Salt; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Salt, an international exhibitions and publishing company, is seeking a Senior Data Analyst — Audience Growth to bolster audience data across portfolios. You will audit the data universe, identify gaps, and drive audience expansion through research and actionable insights.

Collaborating with cross-functional teams, you will translate findings into data-driven strategies, build reports, and support use cases that enhance growth across multiple portfolios.

Qualifications

• 4-6 years of experience in data analysis, ideally within audience strategy, market research, or marketing analytics.
• Strong proficiency in SQL, Excel, and BI tools (e.g., Power BI) for querying and analysing large datasets.
• Experience in identifying data quality issues, building reports, and translating findings into action.

Responsibilities

• Data Universe Auditing & Gap Identification
• Audience Data Research & Expansion
• Insight Generation & Use Case Support
• Cross-functional Collaboration

Skills

Data analysis

Audience growth

Cross-functional collaboration

Tools

SQL

Excel

Power BI

Job description

My client is an international exhibitions and publishing company.

Role Overview: Looking for a strategic and proactive Senior Data Analyst - Audience Growth to join our Data & Analytics function. This role will be central to strengthening our audience data across portfolios.

Key Responsibilities

• Data Universe Auditing & Gap Identification
• Audience Data Research & Expansion
• Insight Generation & Use Case Support
• Cross-functional Collaboration

Qualifications & Experience

• 4-6 years of experience in data analysis, ideally within audience strategy, market research, or marketing analytics
• Strong proficiency in SQL, Excel, and BI tools (e.g., "Power BI") for querying and analysing large datasets
• Experience in identifying data quality issues, building reports, and translating findings into action

Desirable

• Background in B2B marketing, events, media, or exhibitions