Senior Crypto KOL Relations Lead, MENA

Blockchain Academics; United Arab Emirates; Remote; AED 240,000 - 420,000; Full time

Benefits offered by this job

Remote-first

Competitive benefits

Job summary

Binance seeks an experienced Senior KOL Relations Specialist to own influencer partnerships end-to-end, identify high-impact KOLs, lead event activations, and manage sensitive communications in a fast-paced crypto environment.

You will coordinate with Marketing, Growth, and Compliance, represent the brand at events, and drive reporting on campaign impact and public sentiment to shape strategic decisions. English fluency is required with remote-first work arrangements.

Qualifications

• Bachelor's degree in Communications, Marketing, PR or related field.
• 5+ years in KOL/influencer relations, PR, or partnerships in tech/fintech.
• Fluent English; additional languages are a plus.
• Proven ability to manage KOL portfolios end-to-end with minimal onboarding.
• Excellent interpersonal and relationship-building skills.

Responsibilities

• Identify and engage high-impact KOLs aligned with brand values.
• Lead end-to-end KOL event planning and activations.
• Serve as liaison between Binance and KOLs, handling communications.
• Manage crisis communications involving KOLs.
• Develop reporting on KOL performance and sentiment trends.
• Collaborate with Marketing, Growth, Compliance to align strategies.
• Represent Binance at industry events and media engagements.

Skills

KOL relations

Influencer relations

Public relations

English fluency

Relationship management

Education

Bachelor's degree in Communications/PR

Job description

Binance seeks an experienced Senior KOL Relations Specialist to own influencer partnerships end-to-end, identify high-impact KOLs, lead event activations, and manage sensitive communications in a fast-paced crypto environment.

You will coordinate with Marketing, Growth, and Compliance, represent the brand at events, and drive reporting on campaign impact and public sentiment to shape strategic decisions. English fluency is required with remote-first work arrangements.