Senior CRM Marketing Executive

Deriv.com; Dubai; On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Marketing Automation Strategist to develop innovative AI-driven customer journeys. You will work extensively with HubSpot, designing solutions that enhance engagement while ensuring compliance. Join a diverse team in Dubai and contribute to shaping the future of trading experience.

Benefits

Competitive Salary

Annual Bonus

Personalized Learning and Development programme

Costs covered for professional development

Qualifications

• 5+ years in marketing automation, preferably B2C at scale.
• Deep HubSpot expertise and advanced implementation experience.
• Experience with custom behavioral events and revenue attribution.

Responsibilities

• Design acquisition and lifecycle programs while managing competing priorities.
• Understand HubSpot at an advanced level, leveraging complex automation.
• Decode data patterns across platforms to prove campaign ROI.

Skills

Marketing Automation

HubSpot Expertise

Data Analysis

Campaign Management

Education

HubSpot Certification

Bachelor's Degree in Marketing or related field

Job description

We’re transforming how traders experience Deriv through intelligent marketing automation, and this role sits at the intersection of strategy and technology. As part of the marketing automation team, you’ll architect scalable, AI-first customer journeys that drive real business impact, directly influencing how millions of traders worldwide engage with our platform. This is your opportunity to work with sophisticated tools, tackle meaningful challenges, and see your contributions reflected in real metrics.

On a given day, you will :

• Design acquisition and lifecycle programs while managing competing priorities. The art lies in protecting your strategic time while supporting a rapidly scaling team. We need someone who’ll be focused on transformational initiatives.
• You will work with current constraints while designing future-ready solutions within HubSpot’s ecosystem, leveraging the unique opportunities of our CRM migration.
• Understand HubSpot at an advanced level, from complex workflow automation and custom object creation to API integrations and attribution reporting. This means pushing the platform beyond its standard capabilities to meet our unique trading environment needs.
• Master the balance between engagement and regulation, turning constraints into competitive advantages while ensuring every automation meets regulatory compliance.
• Decode data patterns across multiple platforms, design sophisticated A / B testing frameworks in HubSpot, and contribute to attribution models that prove campaign ROI.
• Be expected to reduce manual workflows and launch AI-driven acquisition and retention triggers that improve trader engagement. The goal would be to use AI for predictive analytics, dynamic personalisation, and automated optimisation.
• Scale personalised journeys that will improve lifetime value for high-value segments.
• Architect push notification strategies, in-app messaging, and WhatsApp / Telegram automation for real-time engagement.

You will enjoy working with us if you :

• You build frameworks that are scalable and AI-first
• You orchestrate journeys, not just campaigns
• You connect every automation to the revenue impact
• You influence C-suite decisions with data stories

We would love to work with you if you :

• Have 5+ years in marketing automation, preferably B2C at scale.
• Bring deep HubSpot expertise (certification would be an advantage), but proven advanced implementation experience is essential.
• Have experience with HubSpot’s advanced features : custom behavioural events, programmable automation, revenue attribution, and multi-touch reporting.
• Have scaled mobile marketing programs, including push notification strategy to WhatsApp Business API implementation.
• Enjoy solving multifaceted problems with data-driven solutions.
• Balance strategic vision with practical execution.

Benefits :

We pay competitive salaries based on your skills, qualifications, experience and market rates. Additionally, you’ll be eligible for an annual bonus based on individual and company performance.

When you join Deriv, you will be supported in growing your career in our company. You can expect to have a personalised Learning and Development programme as well as the costs covered for relevant professional development and education related to advancing your career at Deriv.

Dubai :

Our modern office in Dubai's prestigious JLT is a key centre for Deriv's Middle Eastern operations. Home to over 200 talented professionals from diverse nationalities, it is a truly global workplace. You'll thrive in an expat-friendly environment that celebrates diversity and encourages cross-cultural collaboration, with regular knowledge-sharing sessions and team events.

Our culture is unique, and we live by our values and leadership principles, so it's worth learning more about Deriv's culture .

Imagine the impact you could make as the voice of Deriv. If you’re ready to collaborate and craft strategies that strengthen our brand, we’re eager to hear your story.

Deriv is an equal opportunity employer committed to diversity and inclusion. We take pride in our Great Place to Work and IIP Platinum certifications, which reflect our commitment to creating an exceptional work environment. Join us and help build the future of online trading while working alongside top talent from over 96 nationalities.