Senior CRM Executive

Client of Talentmate; Sharjah; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior CRM Executive to spearhead CRM initiatives that enhance customer engagement and loyalty. This dynamic role involves developing and executing strategies to optimize customer journeys through personalized campaigns and segmentation. You will collaborate with various teams to ensure data integrity and compliance while leveraging automation tools to drive performance. If you are a data-savvy professional with a passion for customer experience and a knack for analytical thinking, this opportunity is perfect for you to make a significant impact in a fast-paced environment.

Qualifications

• 3-5 years of CRM experience in retail, e-commerce, or hospitality.
• Proficient in CRM tools and marketing automation platforms.

Responsibilities

• Develop and implement CRM strategies for customer engagement.
• Analyze customer behavior and optimize journeys with automation.

Skills

Analytical Skills

Communication Skills

Stakeholder Management

Customer Segmentation

Campaign Analysis

Fluency in English

Arabic Language Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Salesforce

Braze

HubSpot

Oracle

Marketing Automation Platforms

Job description

We are looking for a data-savvy and results-driven Senior CRM Executive to lead and execute CRM initiatives that drive customer engagement, loyalty, and retention. Based in the UAE, this role plays a critical part in enhancing customer experiences through segmentation, personalized campaigns, and lifecycle management strategies.

Key Responsibilities

1. Develop and implement CRM strategies to support acquisition, retention, and re-engagement goals
2. Manage end-to-end campaign execution across email, SMS, push notifications, and in-app channels
3. Analyze customer behavior and segment the database for targeted communications
4. Optimize customer journeys by leveraging automation tools and lifecycle triggers
5. Monitor and report on CRM KPIs including engagement, conversions, and retention metrics
6. Collaborate with marketing, product, analytics, and tech teams to align CRM with broader initiatives
7. Conduct A/B testing and personalization strategies to improve campaign performance
8. Ensure data integrity, accuracy, and compliance with privacy regulations
9. Support the enhancement of loyalty programs and CRM infrastructure
10. Research CRM best practices and stay current with digital marketing trends

Requirements

1. Bachelor's degree in Marketing, Business Administration, or a related field
2. 3-5 years of experience in CRM or customer lifecycle marketing, ideally within retail, e-commerce, or hospitality
3. Proficient in CRM tools (Salesforce, Braze, HubSpot, Oracle, or similar) and marketing automation platforms
4. Strong analytical skills with experience in campaign analysis and reporting
5. Familiarity with customer segmentation, retention modeling, and journey mapping
6. Excellent communication and stakeholder management skills
7. Ability to work independently in a fast-paced, data-driven environment
8. Fluency in English; Arabic language skills are an asset
9. Experience working in the UAE or GCC region preferred

Role Function: N/A
Work Type: Full-Time
Role Level: Mid-Level
Country: United Arab Emirates
City: Sharjah
Number of Vacancies: 1
Job Category: Marketing
Company Website: