Senior Creative Strategist, Twitch Brand Partnership Studio at Amazon.com

Amazon.com; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Amazon’s Brand Partnership Studio in Dubai seeks a Senior Creative Strategist to lead creative strategy for Twitch campaigns in the Middle East. You will be the sole strategist in the region, guiding brands on how to leverage Twitch, gaming, and live streaming to engage audiences across the Middle East with autonomy and cross-functional partnerships.

You will work with regional sales, marketing, and global BPS teams to shape market-ready creative concepts, ensuring high-quality delivery that

Qualifications

• Bachelor's degree required.
• Experience driving compelling creative strategy and execution at an agency or in-house creative team.

Responsibilities

• Respond to client RFPs with compelling proposals leveraging Twitch platform, products, and talent.
• Attend client meetings and pitches to translate and advocate for Twitch to advertising clients across the Middle East.
• Articulate high-concept ideas to sellers, media agencies, and clients.
• Conceptualize campaigns in a fast-paced, collaborative environment with multiple projects.

Skills

Creative strategy

Agency experience

Cross-functional collaboration

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

This Full time on site position based in Dubai, DU, AE offers great opportunities for career growth.

The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Regional Head of BPS, the Senior Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Dubai office. As the sole Creative Strategist in the MiddleEast, this role carries elevated visibility and responsibility, serving as the creative voice for BPS across the entire region. The Senior Creative Strategist will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers across the MiddleEast in a meaningful way.

The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness Twitch streamers and community behaviors with compelling content and tech. As the only Creative Strategist embedded in the MiddleEast, this individual will operate with a high degree of autonomy, partnering cross-functionally with regional sales, marketing, and global BPS teams to shape the creative strategy for the market.

Key job responsibilities

• Respond to client RFPs with compelling proposals that serve the brand's needs while leveraging the best of Twitch's platform, products, and talent.
• Attend client meetings, pitches, and collaborative work sessions to translate, educate, and advocate for Twitch to advertising clients across the MiddleEast.
• Help articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they are effectively communicated.
• Conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders.
• Identify advertiser vertical needs and content gaps and create proactive packages to address them.
• Build expertise in and leverage the MiddleEast Twitch creator ecosystem to inform strategy and campaign development.
• Ensure that all concepts delivered meet Amazon's highest quality standards.

About the team

BPS is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.

Basic Qualifications

• Bachelor's degree
• Experience in driving compelling creative strategy and execution at an agency or in-house creative team

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives

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