Senior Content Editor | Sports

GMG; United Arab Emirates; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player in the well-being sector is seeking a talented Content Editor to craft engaging marketing copy for various digital platforms. This role involves collaborating with marketing and design teams to ensure brand consistency while optimizing content for SEO. With a focus on driving engagement and sales, the ideal candidate will have strong English skills, a keen eye for detail, and the ability to thrive in a fast-paced e-commerce environment. If you are passionate about creating compelling content that resonates with audiences, this opportunity is perfect for you.

Qualifications

• 2+ years of experience in content creation or copywriting for digital platforms.
• Strong proofreading skills and attention to detail are essential.

Responsibilities

• Develop and edit marketing copy for digital platforms.
• Collaborate with teams to ensure brand voice consistency.
• Optimize content for SEO to enhance visibility.

Skills

Content Creation

SEO Optimization

Proofreading

Digital Marketing

Copywriting

Creative Thinking

Analytical Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

CMS

HTML

CSS

Job description

Who We Are

GMG is a global well-being company involved in retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sectors such as sport, everyday goods, health and beauty, properties, and logistics. Owned and managed by the Baker family for over 45 years, GMG is a trusted partner for some of the world's most respected brands. Operating across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands in 12 countries, including Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary

The Content Editor will craft compelling, engaging, and conversion-driven English marketing copy for various digital platforms including push notifications, newsletters, paid ads, banners, and blogs. This role ensures high-quality, consistent communications aligned with GMG Sports brand tone and SEO best practices, collaborating with marketing, design, and product teams to inspire and inform customers and support purchase decisions. Strong English skills, attention to detail, and the ability to meet deadlines in a fast-paced e-commerce environment are essential.

Core Responsibilities

1. Develop, write, and edit engaging marketing copy for digital platforms for Sun & Sand Sports and Under Armour.
2. Collaborate with marketing and design teams to ensure messaging consistency and brand voice across all touchpoints.
3. Research product features, industry trends, and target audiences to tailor copy that drives engagement and sales.
4. Optimize content for SEO to enhance visibility across search engines and digital channels.
5. Proofread and edit copy for grammatical accuracy, tone, and brand consistency.
6. Coordinate with internal stakeholders to align content with campaigns, product launches, and promotions.
7. Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversions.
8. Manage deadlines and multitask effectively to support the marketing calendar.

Functional/Technical Competencies

1. Proficiency in writing and editing English marketing copy, with a good understanding of tone and messaging for e-commerce audiences, especially in sports.
2. Knowledge of SEO best practices for digital content optimization.
3. Excellent proofreading skills for grammatical accuracy and tone consistency.
4. Ability to handle multiple projects while maintaining quality and meeting deadlines.
5. Skills to analyze content performance metrics for ongoing improvements.
6. Creative thinking and ability to propose new content ideas.
7. Understanding of e-commerce promotional strategies, seasonal marketing, and product launches.

Experience

Minimum 2 years of experience in content creation or copywriting for digital platforms, preferably in e-commerce or retail.

Additional Skills

• Strong proofreading and editing skills with keen attention to detail.
• Knowledge of digital marketing and e-commerce platforms.
• Familiarity with SEO and analytical skills to assess content performance.
• Excellent communication skills for stakeholder engagement.
• Ability to work in a fast-paced environment and manage multiple deadlines.
• Creative thinking and adaptability for different target audiences and platforms.
• Knowledge of CMS, HTML, and CSS is a plus.