Senior Communications Manager - Social/PR | Group Communications | Corporate Services

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; USD 50,000 - 80,000; Full time

Job summary

A leading company in Dubai seeks a Senior Communications Manager to drive integrated campaigns for its Automotive Division. The role demands a creative strategist who excels in multi-channel execution and performance measurement, with strong skills in writing and AI tools.

Qualifications

• Minimum 5-10 years in campaign development and communications delivery.
• Fluency in English; Arabic is an advantage.
• Experience with AI tools and digital platforms is a prerequisite.

Responsibilities

• Lead integrated communications campaigns across business priorities.
• Craft content and messaging for various platforms.
• Monitor and report on campaign results with actionable insights.

Skills

Integrated campaign development

Strategic planning

Writing and editing

AI tool fluency

Performance measurement

Creativity

Collaboration skills

Attention to detail

Education

Bachelor’s degree in communications, Journalism, Marketing

Tools

Analytics platforms

Job description

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Senior Communications Manager - Social/PR | Group Communications | Corporate Services

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

We are currently seeking a communications professional to join the Group Communications Team in the capacity of Senior Communications Manager – Social/PR

Overview of the Role

As a key driver of communications excellence for Al-Futtaim’s Automotive Division, the Senior Communications Manager leads the development and delivery of integrated campaigns that amplify brand reputation, support business growth, and engage internal and external audiences.

Reporting to the Communications Lead - Automotive, this role is responsible for more than content — it requires strategic campaign planning and management, cross-channel execution, and ROI-focused evaluation. From shaping narratives and activating platforms to working with AI-powered tools for insight and productivity, this is a dynamic, forward-looking role suited to a communications professional with strong creative instincts, business acumen, and a passion for innovation.

Key Accountabilities

• Develop and lead fully integrated communications campaigns across key business priorities — from product launches and thought leadership to internal initiatives and executive visibility.
• Partner with brand teams, digital leads, and agency partners to shape and execute campaign strategies with measurable business impact.
• Craft content and messaging across formats and platforms (media, web, social, internal, video) in alignment with campaign goals and brand voice.
• Leverage AI-powered tools for content creation, performance tracking, and workflow optimisation.
• Coordinate cross-functional inputs and timelines for campaign delivery, ensuring seamless execution.
• Manage campaign calendars and editorial schedules, ensuring strategic alignment and timely delivery.
• Manage the social media channels of the automotive division, maintaining a balanced view between divisional and brand content and stories.
• Monitor, analyse, and report on campaign results — from engagement to earned media value — and use insights to refine future strategies.
• Uphold brand and communications standards across all outputs and touchpoints.
• Multi-channel campaign plans that align with division-wide priorities.
• Strategic messaging and tailored content assets across digital, media, and internal platforms.
• Regular reports on campaign effectiveness (e.g., media value, engagement, reach, conversion) with recommendations for continuous improvement.
• Use of AI tools for content ideation, optimisation, and performance measurement.
• Project management and ownership of select high-impact campaigns and activations.

Required Skills to Be Successful

• Integrated campaign development and storytelling
• Strategic planning and cross-functional coordination
• Strong writing and editing skills
• AI and digital tool fluency (e.g., content generators, analytics platforms)
• Performance measurement and insight generation
• Creativity with a strategic mindset
• Business-oriented and results-driven
• Strong collaboration and influencing skills
• High attention to detail, ownership, and agility

What Equips You for the Role

• Bachelor’s degree in communications, Journalism, Marketing, or a related field.
• Minimum 5–10 years in campaign development and communications delivery, ideally in a multinational brand or agency environment; automotive sector experience is a plus.
• Fluency in English required; Arabic is an advantage.
• Experience working with AI tools and digital platforms is a prerequisite

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