Senior Communications Manager - Employee Comms | Group Communications | Corporate Services

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; USD 70,000 - 120,000; Full time

Job summary

A prominent organization in Dubai seeks a Senior Communications Manager for Employee Comms. This role focuses on enhancing internal engagement through strategic communications, managing campaigns aligned with business objectives, and leveraging AI tools for efficiency. The ideal candidate will possess strong storytelling skills, a solid communications background, and the ability to work in a fast-paced environment.

Qualifications

• Minimum 5–10 years of communications experience required.
• Experience in multinational or agency setting preferred; automotive sector experience advantageous.
• Fluency in English required; Arabic is a plus.

Responsibilities

• Develop and lead integrated communications campaigns.
• Drive internal communications strategy across the Automotive Division.
• Manage internal communications calendars and coordinate cross-functional inputs.

Skills

Internal communications strategy

Employee engagement

Strong writing

Fluency in AI and digital tools

Education

Bachelor’s degree in communications, Journalism, Marketing, or related field

Job description

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Senior Communications Manager - Employee Comms | Group Communications | Corporate Services

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

We are currently seeking a communications professional to join the Group Communications Team in the capacity of Senior Communications Manager – Employee Comms.

Overview of the Role

As a key driver of communications excellence for Al-Futtaim’s Automotive Division, the Senior Communications Manager plays a pivotal role in developing and delivering integrated campaigns that enhance internal alignment, strengthen brand reputation, and support business growth.

Reporting to the Communications Lead - Automotive, this role goes beyond content creation — it involves strategic internal and external communications planning, cross-channel execution, and data-driven evaluation. From shaping narratives and driving employee engagement to leveraging AI-powered tools for insights and efficiency, this role suits a dynamic communicator with strong creative instincts, business acumen, and a passion for innovation.

Key Accountabilities

• Develop and lead integrated communications campaigns aligned with business priorities — including product launches, executive visibility, employee engagement, and cultural transformation.
• Drive internal communications strategy and execution for the Automotive Division, ensuring messaging is timely, relevant, and aligned with company values.
• Collaborate with HR and business leaders on internal initiatives (e.g., leadership messages, recognition campaigns, employee activations, and internal events).
• Partner with brand teams, digital leads, and agency partners to shape campaign strategies that deliver measurable impact.
• Craft content and messaging across formats and platforms (intranet, newsletters, social, media, internal video, townhalls) tailored to target audiences.
• Manage internal communications calendars, editorial plans, and key moments across the Automotive business.
• Coordinate cross-functional inputs and timelines for seamless campaign delivery.
• Leverage AI-powered tools to enhance content creation, performance tracking, and process optimisation.
• Support the management of social media channels, balancing divisional visibility with brand storytelling.
• Track and report campaign performance — including employee engagement metrics and media value — and apply insights for continuous improvement.
• Uphold brand and communications standards across all outputs and internal touchpoints.
• Multi-channel campaign plans aligned with business and cultural priorities
• Strategic messaging and content assets tailored to both internal and external audiences
• Internal communications toolkits and templates for scalable use across business units
• Performance reports with clear ROI metrics (e.g. employee reach, engagement rates, media value)
• Ownership of select internal and external campaigns with high business impact

Required Skills to Be Successful

• Internal communications strategy and storytelling
• Employee engagement and campaign development
• Strong writing, editing, and interpersonal communication
• Fluency in AI and digital tools (e.g., intranet CMS, content generators, analytics)
• Insight generation and impact measurement
• Creative yet strategic thinking
• Results-driven, with strong business understanding
• Excellent collaboration and influencing skills
• High attention to detail and ownership mentality
• Agility in a fast-paced, transformation-focused environment

What Equips You for the Role

• Bachelor’s degree in communications, Journalism, Marketing, or related field
• Minimum 5–10 years of communications experience, including internal communications, campaign development, and stakeholder engagement — preferably in a multinational or agency setting; automotive sector experience is an advantage
• Fluency in English required; Arabic is a plus
• Experience with AI tools and digital communication platforms is a must

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

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