Senior Campaign Manager

SWATX is searching for a Senior Campaign Manager to take the lead in developing and executing high-impact marketing campaigns. In this strategic role, you will drive the direction of our marketing initiatives, ensuring alignment with business objectives while delivering exceptional results. This position requires a deep understanding of market trends and consumer behavior, as well as the ability to lead cross-functional teams to successful campaign execution.

Key Responsibilities :

• Design and implement comprehensive marketing strategies that utilize both traditional and digital channels to drive brand awareness and engagement.
• Manage the end-to-end campaign process, from concept development and creative briefings to execution and performance analysis.
• Lead a team of marketing professionals, providing mentorship and fostering a collaborative and innovative work environment.
• Work closely with stakeholders to ensure campaign goals align with organizational objectives and market needs.
• Utilize data analytics tools to monitor campaign effectiveness, providing insights and recommendations for optimization and future strategies.
• Maintain effective communication with internal departments and external partners to facilitate seamless campaign execution.
• Stay abreast of industry trends, competitor activities, and emerging technologies to inform campaign direction.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• 8+ years of experience in campaign management, preferably in a senior or leadership role.
• Strong portfolio of successful marketing campaigns with tangible results.
• Excellent analytical skills and experience with data-driven marketing approaches.
• Exceptional communication and leadership abilities, with a proven track record of managing teams.
• Proficiency in marketing automation platforms and analytics tools.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strategic thinker with strong creative problem-solving skills.