Senior Brand Trainer - Luxury Homeware

Chalhoub Group; United Arab Emirates; On-site; AED 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Brand Trainer to enhance luxury homeware and gifting experiences. In this dynamic role, you will develop and deliver comprehensive training programs that empower front-line staff in client engagement and product expertise. Collaborating with various teams, you will leverage your knowledge of luxury service standards to create memorable customer interactions. Join a forward-thinking company that values diversity and innovation, offering enriching experiences and opportunities for professional growth in a vibrant, client-centric environment.

Benefits

Healthcare

Child Education Contributions

Flexible Working Policies

Exclusive Employee Discounts

Qualifications

• Experience in training, L&D, or retail operations within luxury sectors.
• Proven ability to design and deliver impactful training programs.

Responsibilities

• Design and implement training programs focused on client journeys.
• Train teams on building long-term client relationships.

Skills

Training and Development

Luxury Clienteling

Storytelling

Communication Skills

Leadership Skills

Education

Experience in Luxury Retail

L&D Experience

Tools

CRM Software

Digital Learning Tools

Job description

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group has curated a portfolio of over 10 owned brands and works with more than 400 international brands across luxury fashion, beauty, jewelry, watches, eyewear, and art de vivre categories, strengthening its distribution and marketing expertise.

Chalhoub Group aims to build a future where luxury dreams become reality by bridging cultures and creating memorable experiences. The Group constantly reinvents itself, embraces innovation and new technologies, and delivers seamless omnichannel experiences through over 950 stores, online platforms, and mobile apps. Its innovation hub, The Greenhouse, incubates and accelerates startups regionally and globally.

The Group fosters a people-centric culture rooted in diversity, equity, and inclusion, with over 16,000 professionals across eight Middle Eastern countries and a presence in LATAM. It has earned several Great Place to Work certifications.

Sustainability is central to the Group’s strategy, guided by commitments to people, partners, and the planet. Chalhoub Group is a member of the United Nations Global Compact, supports Women’s Empowerment Principles, and has pledged to reach Net Zero by 2040.

What You'll Be Doing

At Chalhoub, we celebrate the exceptional! Our Senior Brand Trainer imparts knowledge and awareness of Luxury Homeware & Gifting, utilizing best training practices. The trainer researches and localizes materials on categories and brands, developing training content in collaboration with Group L&D. They support front-line staff with on-the-job learning, monitor performance, and conduct training needs analysis.

Key Responsibilities

• Training & Development Strategy
• Design and implement comprehensive training programs focusing on client journeys, clienteling, and product expertise.
• Create engaging training materials, workshops, and e-learning modules aligned with brand heritage and craftsmanship.
• Conduct training needs analysis and collaborate with Group L&D to develop localized training content.
• Leverage digital tools to digitalize training content.
• Deliver the START program, Category Training Day, and Brand Training Days.
• Participate in Group L&D events and best practice sharing.

• Client Journey & Clienteling Excellence
• Train teams on building long-term client relationships through personalized service.
• Implement client journey roadmaps to create seamless, high-touch experiences.
• Coach on proactive outreach, VIP engagement, and curated shopping experiences.

• Product Expertise & Storytelling
• Develop deep product training modules covering materials, craftsmanship, history, and collections.
• Monitor product training for delegation brands.
• Train teams on storytelling to foster emotional connections.
• Collaborate with merchandising teams on new collections and signature pieces.

• Sales & Service Excellence
• Equip teams with consultative selling techniques emphasizing cross-selling and upselling.
• Implement on-floor training, role-playing, and client simulations.

• Leadership Development & Coaching
• Partner with store managers to develop coaching frameworks.
• Provide real-time feedback, mentoring, and coaching to enhance client interactions.
• Support leadership in embedding luxury service behaviors and high-performance standards.

• CRM & Data-Driven Clienteling
• Train teams on effective CRM usage for accurate data capture and personalized follow-ups.
• Use client insights to tailor training to market needs.

What You'll Need To Succeed

• Experience in training, L&D, or retail operations within luxury homeware, fashion, or hospitality.
• Expertise in luxury clienteling, storytelling, and high-end customer experience.
• Proven ability to design and deliver impactful training programs.
• Deep knowledge of luxury service standards and retail excellence.
• Exceptional communication, coaching, and leadership skills.
• Ability to work in a fast-paced, client-centric environment with attention to detail.
• Fluency in English and Arabic.

What We Can Offer You

Join us to turn your aspirations into reality. We provide enriching experiences, learning opportunities, and exposure to diverse roles through internal mobility. Our benefits include healthcare, child education contributions, flexible working policies, and exclusive employee discounts.

We Invite All Applicants to Apply

We believe diversity in thought, culture, background, abilities, and perspectives enriches our company. Chalhoub Group is committed to inclusion and diversity and welcomes all applicants without regard to gender, age, race, religion, nationality, or disability, to be part of our exciting future.