Senior Brand Specialist

Audemars Piguet; Dubai; On-site; AED 300,000 - 500,000; Full time

Benefits offered by this job

Competitive compensation

Equal opportunity employer

Job summary

Audemars Piguet is seeking a Brand Marketing professional in Dubai to drive brand initiatives, events, and partnerships within the luxury watch sector. The role focuses on developing brand strategies, coordinating with Retail, CRM, Logistics, and Finance, and leading high-impact activations and campaigns.

Ideal candidates will have 4-6 years in luxury marketing, strong project management skills, and fluency in English, with Arabic as a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Luxury Brand Management, or related field.
• 4-6 years of experience in Brand Marketing, Communications, Public Relations, Events, or Luxury Marketing.
• Proven track record of managing complex projects and multiple stakeholders.
• Strong project management, organizational, and communication skills.
• Experience managing agencies, suppliers, and external partners.
• Fluency in English; Arabic is an advantage.

Responsibilities

• Lead brand projects, activations, events, and campaigns, from planning through execution, ensuring alignment with Brand objectives, timelines, and budgets.
• Coordinate cross-functional stakeholders including Retail, CRM, Logistics, Finance, and external partners to ensure seamless execution of initiatives.
• Manage agency and partner coordination, ensuring deliverables meet AP standards, approved timelines, and agreed budgets.
• Prepare and consolidate Brand reports, post-event summaries, dashboards, and competitive analysis, highlighting key insights and recommendations.
• Ensure assigned initiatives comply with AP Brand guidelines, company policies, and internal procedures.

Skills

Brand Marketing

Communications

Public Relations

Events Management

Project Management

Budgeting

Education

Bachelor’s degree in Marketing/Communications/Business/Luxury Brand Management

Tools

Microsoft Office

Marketing Tools

Job description

Job Description:

Company Description

The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.

If this journey inspires you, come chart your own path within our family and let's continue creating the extraordinary. Together, let's write the next chapter of your career!

Job Description

AP Brand and Watch Industry Proficiency

• Ensure you maintain the highest level of brand and product knowledge. This includes possessing an exceptional understanding of AP's brand fundamentals, our rich history and heritage, as well as the specificities of our watch collections, watch references, their main features, prices, and sales pitches
• Continuously enhance your knowledge and skills by staying up to date on industry trends and best practices. This involves actively monitoring and evaluating other industry players to identify areas of competitive advantage

Brand Awareness & Strategic Development

• Contribute to the development and implementation of creative Brand and Media initiatives aligned with the regional and global Brand strategy
• Support the development of the annual Brand calendar and independently lead selected activations, product launches, partnerships, and brand campaigns
• Identify opportunities to increase Brand visibility, awareness, and engagement through innovative marketing initiatives and strategic collaborations
• Support the development and execution of partnerships, media opportunities, and PR initiatives within the region
• Build and maintain strong relationships with key stakeholders, agencies, suppliers, and external partners

Project & Agency Management

• Lead assigned Brand projects, activations, events, and campaigns, from planning through execution, ensuring alignment with Brand objectives, timelines, and budgets
• Manage agency and partner coordination, ensuring deliverables meet AP standards, approved timelines, and agreed budgets
• Coordinate cross-functional stakeholders including Retail, CRM, Logistics, Finance, and external partners to ensure seamless execution of initiatives
• Conduct post-project reviews and consolidate learnings to improve future activations and execution standards

Operational Excellence

• Track assigned project budgets, forecasts, purchase orders, invoices, payments, and accruals in coordination with Finance
• Coordinate Brand-related logistics, inventory, orders, and shipments for events, activations, boutiques, and AP Houses
• Prepare and consolidate Brand reports, post-event summaries, dashboards, and competitive analysis, highlighting key insights and recommendations
• Ensure assigned initiatives comply with AP Brand guidelines, company policies, and internal procedures

Ensure that all actions, transactions, and decisions are in line with AP company practices and legal requirements. Work with transparency, integrity and respect for people and company property. Take accountability for all your actions

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Luxury Brand Management, or related field
• 4-6 years of experience in Brand Marketing, Communications, Public Relations, Events, or Luxury Marketing
• Proven track record of managing complex projects, events, campaigns, and multiple stakeholders
• Strong project management, organizational, and communication skills
• Experience managing agencies, suppliers, and external partners
• Strong analytical, budgeting, and operational management skills
• Proficiency in Microsoft Office; experience with marketing and project management tools is a plus
• Experience within the luxury retail, hospitality, lifestyle, or watchmaking industries is preferred
• Fluency in English required; Arabic is an advantage

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package.

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.