Senior Brand Marketing Manager

Chalhoub Group; Dubai; On-site; AED 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead the marketing strategy for four prestigious luxury brands. This role requires a strategic thinker with proven experience in ecommerce and digital marketing to drive omnichannel strategies and enhance brand storytelling. You will oversee a diverse team across multiple regions, ensuring seamless execution of campaigns while managing stakeholder relationships. If you have a customer-first mindset and a passion for luxury branding, this opportunity is perfect for you.

Qualifications

• Proven senior management experience in ecommerce and digital marketing.
• Strong stakeholder management skills and ability to influence at senior levels.

Responsibilities

• Lead regional marketing strategy for luxury brands across multiple markets.
• Manage marketing budget and establish KPIs for brand and team performance.

Skills

Ecommerce

Digital Marketing

Stakeholder Management

Omnichannel Marketing

Leadership

Communication

Customer-first Mindset

Education

Bachelor of Business Administration (Management)

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

What you'll be doing

As Senior Marketing Manager, you will lead the regional marketing strategy for four luxury brands: Swarovski, Michael Kors, Tory Burch, and Adolfo Dominguez. Reporting to the VP of Aspirational Luxury, you will oversee a marketing team of eight across the UAE, KSA, Qatar, Kuwait, Egypt, Jordan, and Bahrain. Your role will be crucial in driving strategic alignment, ensuring excellence in execution, and managing relationships with stakeholders including global brand teams, local partners, and internal teams.

Strategic Marketing & Brand Execution

• Drive omnichannel marketing strategies across retail and digital platforms, ensuring seamless campaign execution and customer experience.
• Lead influencer and content marketing initiatives, building long-term creator partnerships and optimizing digital strategies for performance and brand awareness.
• Execute brand strategies across omnichannel platforms, balancing global brand equity with regional relevance and local nuances.
• Develop and activate influencer and content strategies to enhance brand storytelling and engagement.
• Utilize data insights to refine campaigns, aligning with customer behavior and competitive positioning.

Commercial & Business Planning

• Participate in strategic meetings with regional teams and partners to discuss strategy and commercial conditions.
• Collaborate with GMs and commercial teams to align marketing initiatives with business targets and demand planning.
• Translate customer and commercial insights into marketing actions to support top-line growth.

Performance Management & Budget Ownership

• Establish KPIs for brand and team performance, tracking results across channels.
• Manage the marketing budget, ensuring accurate forecasting, cost control, and effective spend allocation.
• Report to senior leadership with insights and strategic recommendations.

Team Leadership & Cross-Functional Collaboration

• Lead a diverse, multi-market team, emphasizing empowerment and professional development.
• Foster collaboration with internal and external stakeholders for smooth campaign execution.
• Improve operational efficiency through optimized processes and workflows.

Qualifications & Skills

• Proven senior management experience with expertise in ecommerce and digital marketing.
• Strong stakeholder management skills, capable of aligning cross-functional priorities and influencing at senior levels.
• Diplomatic and interpersonal skills to navigate ambiguity and build trust.
• Experience in delivering omnichannel marketing plans connecting online and offline experiences.
• Ability to work cross-functionally with leadership, planning, finance, and HQ teams.
• Leadership style characterized by a servant-leadership approach and empathy.
• Strategic thinker with experience in launching new brands in the region.
• Excellent communication skills to translate strategies into clear KPIs and business objectives.
• A customer-first mindset to leverage insights and drive business impact.

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