Senior Brand Manager - Marketing

Dubai Holding LLC; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A global investment company is seeking a Senior Brand Manager in Dubai to support brand and marketing strategy development. The role includes managing campaigns, budgets, and internal communications. Candidates should have 8-10 years of experience in brand management, a bachelor's degree in marketing or communications, and excellent communication skills. This position offers an impactful opportunity in a dynamic environment.

Qualifications

• 8-10 years of experience in Brand and Marketing Management.
• Proven experience in brand management, planning, and multi-tasking.
• Excellent English communication skills; Arabic is an advantage.

Responsibilities

• Plan and execute brand strategies and campaigns.
• Maintain and update brand guidelines and standards.
• Manage external agencies for high-quality outputs.

Skills

Brand Management

Marketing Strategy

Content Creation

Team Management

Budget Management

Education

Bachelor's degree in marketing or communications

Master's preferred

Job description

Established in 2004, Dubai Holding is a global investment company with investments in more than 34 countries and a workforce of nearly 45,000 individuals. In line with Dubai’s leadership vision and economic diversification strategy, Dubai Holding has nurtured various sectors, transforming Dubai’s socio-economic landscape and positioning Dubai as a diversified, globally integrated economy.

Dubai Holding is committed to diversifying Dubai’s non-oil economy. Our portfolio, valued at over AED 284+ billion, spans 10 sectors including real estate, hospitality, leisure & entertainment, ICT, design, education, media, retail, manufacturing & logistics, and science.

For the Good of Tomorrow

Dubai Holding seeks to hire a Senior Brand Manager - Marketing, reporting to the Head of Marketing. The role involves supporting the development and implementation of brand and marketing strategies, managing the annual marketing calendar and budgets, executing campaigns, strategic projects, content planning, and brand guardianship. The manager will coordinate with internal teams and external agency partners.

If you are ready to embark on a dynamic journey where your talents are valued and your contributions make a real impact, we would like to hear from you.

Key Accountabilities :

Brand Strategy & Campaigns :

• Plan and execute brand strategies, campaigns, creative strategies, and 360 marketing plans.
• Drive content creation aligned with brand objectives for targeted audiences.
• Deliver brand experience objectives for internal events and key stakeholders.
• Lead content creation for social media, digital, and internal channels, including brand films and series like Backstage and Humans of Dubai Holding. Support new brand launches, re-brand initiatives, project launches, and corporate events.

Brand Guardianship and Management :

• Maintain and update DH Brand guidelines and standards.
• Communicate updates to stakeholders for consistent brand implementation.
• Audit brand presence and ensure adherence to standards.
• Manage relationships with vendors and agencies for brand advice, creative approval, and campaign support.
• Provide ongoing brand support and conduct brand audits to measure brand equity.
• Update brand assets systematically and manage content and collateral creation as needed.

Team Management :

• Manage external agencies and design support with clear briefs and feedback to ensure high-quality outputs.

Budgeting, Planning & Reporting :

• Track budgets and ensure projects stay within financial targets.
• Develop planning templates, calendars, and set goals for initiatives.
• Provide weekly status updates and progress reports.
• Utilize digital asset management tools for creative assets.

Candidate Profile :

• 8-10 years of experience in Brand and Marketing Management.

Education & Certifications :

• Bachelor’s degree in marketing, communications, or related field; Master’s preferred.
• Proven experience in brand management, planning, and multi-tasking.
• Excellent English communication skills; Arabic is an advantage.
• Strong presentation, results-oriented, creative, collaborative, and self-motivated.

Due to high application volumes, only shortlisted candidates will be contacted within 14 business days.

This job description is subject to change. Dubai Holding is an Equal Opportunity Employer committed to diversity and inclusion.