Senior Brand Manager Biologics

Astrazeneca Pharma India Ltd.; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading pharmaceutical company seeks a Senior Brand Manager for Biologics in the GCC region. The role involves operational brand management, stakeholder engagement, and strategic planning to drive brand success. Candidates should have a strong marketing background in pharmaceuticals, particularly in Specialty or Biologics, with a minimum of 5 years of experience.

Qualifications

• Minimum 5 years of marketing experience in pharmaceuticals.
• Experience in Specialty or Biologics sectors.
• Ability to develop and execute brand plans.

Responsibilities

• Build and drive the brand strategy based on customer insights.
• Collaborate on the development of the Business Action Plan.
• Lead the operational rollout of strategic plans.

Skills

Networking

Relationship-building

Organizational skills

Leadership

Financial skills

Education

Bachelor of Business Administration

Relevant tertiary qualifications in marketing, life sciences, or pharma

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Job Title

Senior Brand Manager Biologics-GCC

What You Will Do

Operational Brand Management & Customer Excellence

• Build and drive the brand strategy based on customer insights from interactions with internal and external stakeholders.
• Collaborate on the development of the Business Action Plan with the Franchise Head.
• Implement the Business Action Plan, updating and revising segmentation and targeting strategies to meet marketing objectives.
• Lead the operational rollout of strategic plans through campaigns and meetings.
• Identify market insights and work with Market Intelligence to refine strategies.
• Develop understanding of market research principles and contribute to forecasting models.

Communication & Promotion

• Create campaign materials and briefing documents aligned with global guidelines.
• Manage agencies to optimize resource use and ensure performance.
• Coordinate with medical and sales teams for activities like advisory boards and symposia.
• Organize sales meetings and ensure compliance with ethical standards.
• Manage budgets and prepare cost estimates for activities.

Stakeholder Management

• Build relationships with internal and external clients.
• Lead the Brand Team and collaborate with sales to implement strategies.
• Support sales force development through training and field visits.
• Report on tactical plan implementation and maintain customer relationships.
• Proactively assess brand performance and address challenges.

Corporate Responsibility

• Maintain high ethical standards and comply with corporate policies and local laws.
• Report health, environment, and safety incidents timely.

Note: Only applications from UAE will be considered.

Essential Qualifications

• Minimum 5 years of marketing experience in pharmaceuticals, with networking and relationship-building skills.
• Experience in Specialty or Biologics sectors.
• Relevant tertiary qualifications (marketing, life sciences, pharma).
• Ability to develop and execute brand plans and analyze data.
• Strong organizational, leadership, and financial skills.
• Experience working in GCC markets.

Desirable Qualifications

• Experience in brand launches.
• Experience managing diverse brand portfolios across therapy areas.

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