Senior Brand Manager

Nestl; Dubai; On-site; AED 180,000 - 250,000; Full time

Job summary

A leading company is seeking a Regional Senior Brand Manager Nutrition in Dubai. This role focuses on brand building, strategy execution, and market analysis to enhance brand equity. The ideal candidate will have extensive experience in marketing within the FMCG sector and a strong educational background in business management.

Qualifications

• Minimum 8 years experience in marketing, ideally in FMCG.
• Strong track record in brand strategy and innovation.
• Higher education in business management required.

Responsibilities

• Drive brand strategies through market research and collaboration.
• Manage brand budget to optimize marketing investments.
• Lead product launch initiatives and marketing campaigns.

Skills

Brand Building

Market Research

Strategic Planning

Digital Media

Media Planning

Cross-Functional Collaboration

Education

Bachelor of Business Administration

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

POSITION VACANCY

Regional Senior Brand Manager Nutrition

POSITION SNAPSHOT

Location: Dubai, UAE (Head Office)

Company: Nestl

Position Summary

Joining Nestl means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

We re looking for a Senior Brand Manager to join our dynamic team. As the Senior Brand Manager Nutrition, you will build strong brands which will delight target consumers and generate strong business results linked to building Brand equity and changing consumer behavior.

We are looking for someone with a proven track record in core brand building, who has helped large/key brands innovate and identify new growth opportunities. You should have experience in developing brand strategies and positioning, as well as a strong understanding of the key drivers of brand/product P&L and how to execute them.

A DAY IN THE LIFE OF AN SBM

Brand & Communication Strategy & development process:

• Drive thorough market research to uncover emerging consumer trends, competitive advantages, and potential challenges
• Lead the development and execution of brand strategies & communication plans for healthcare professionals, consumers & shoppers, enabling brand growth in line with the overall business unit and long term goals
• Key-role in the strategic brand creative development process & Equity measurement
• Lead the communication process under the guidance and sign off of the Regional Marketing Director
• Develops the campaign briefs, coordinates the creative development/adaptation in coordination with global team
• Provide high level communication toolkit with overarching framework & guidance. The guidance should include the Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots ) to ensure ONE BRAND external impact and building
• Lead the media and communication agencies, informing/coordinating with relevant cluster team to plan for Panarab campaigns (1 integrated brief)
  
  

Business:

• Lead the brand annual strategic priorities as an input for business unit integrated commercial plan
• lead the management of the brand marketing budget to ensure efficient resource allocation and maximize the return on marketing investments
• Conduct monthly detailed analyses of the brand performance metrics to adapt strategies and achieve objectives
• Work closely with different clusters to support and drive regional key-initiatives and deliverables implementation
• Provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels.
• Execute & track management to ensure projects, I&R, business plans are executed, and results tracked.
• Lead SKU Harmonization / Optimization/Simplification initiatives
• I&R Strategy & Multi-cluster I&R lead:
• Define Portfolio strategy, develop I&R roadmap that meet or exceed the nutritional and sensorial expectations of consumers through a fact-based approach steaming from research and consumer understanding
• Accountable for the E2E I&R pipeline development with different stakeholders incl. clusters & PMOs: coordinating to build the business case, launch plans, recipe development, including the 60/40+ with the support of the Brand Manager.
• Provides overall toolkits to support the new launches / relaunches, creating attractive brand experiences/ideas across contact points to be implemented by the cluster teams.
  
  

What Will Make You Successful

• Minimum 8 years experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestl or equivalent FMCG
• Proven track record in Core Brand Building, helping large/key-brands innovate, identifying new growth opportunities, building brand strategies and positioning
• Understanding of key drivers of brand/product P&L and how to action them
• Experience in leading product launch or complex renovation projects working with cross functional teams
• Experience/ good understanding of digital media and eCommerce
• Pharmaceutical/Consumer Health/OTC/Nutrition Health/Baby Nutrition category.
• Strong experience in leading product launches or complex renovation projects, working effectively with cross-functional teams.
• Media planning skills are highly desired, as you will be responsible for developing and executing innovative marketing campaigns across various channels.
• A higher education in business management and marketing with an excellent track record is required.

Job Details
Role Level:
Associate
Work Type:
Full-Time
Country:
United Arab Emirates
City:
Dubai
Company Website:

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