Senior Brand Manager

The Real Truth Company; Dubai; Hybrid; AED 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Senior Brand Manager for Men's Skin & Haircare to drive growth and innovation across the GCC markets. This pivotal role involves executing brand strategy, managing 360 marketing plans, and optimizing performance for key product lines. Collaborating with diverse teams globally, the ideal candidate will leverage creativity and insights to enhance brand presence. Join a forward-thinking firm dedicated to transparency and integrity in beauty, where your contributions will shape the future of skincare and haircare. If you're passionate about beauty and consumer insights, this role is perfect for you.

Benefits

Competitive salary

Performance-based bonus

Comprehensive Medical Insurance

15 days of work-from-anywhere

Onboarding weeks in Seoul & New York

Flexible hybrid culture

Qualifications

• 5–8 years of experience in brand or product marketing in hair, skincare, or consumer health.
• Proven track record in managing a premium beauty or wellness brand.

Responsibilities

• Lead the brand strategy for Men's grooming, including innovation and campaign development.
• Analyze market trends and consumer insights to identify growth opportunities.

Skills

Brand Marketing

Project Management

Analytical Skills

Communication Skills

Consumer Insight

Education

Bachelor's Degree in Marketing or related field

Job description

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We are seeking a Senior Brand Manager – Men's Skin & Haircare to lead the growth, innovation, and regionalization of our skincare portfolio across the GCC markets. This high-impact role will execute the brand strategy, own 360 marketing plans, retail and D2C launches, content collaborations, and performance optimization across our hero product lines.

You’ll work cross-functionally with product, creative, R&D, retail, and digital teams across Seoul, New York and Dubai—and lead with creativity, insight, and accountability.

Key Responsibilities

• Lead the end-to-end brand strategy for the Men's grooming category, including innovation planning, communications, and campaign development
• Develop and execute 360° marketing plans across paid, owned, and earned channels
• Drive product launches and lifecycle management in D2C, Amazon, and retail channels
• Analyse market trends, consumer insights, and competitive landscape to identify growth opportunities
• Collaborate with dermatologists, influencers, and content creators to build credibility and advocacy
• Monitor brand KPIs and optimize performance across awareness, consideration, and conversion funnels
• Localize global brand assets and storytelling for the GCC
• Partner with internal teams on campaign content, in-store experiences, and community activations

Minimum Qualifications

• 5–8 years of experience in brand or product marketing in hair, skincare, or consumer health
• Proven track record of managing a premium beauty or wellness brand with a strong D2C and retail presence
• Strong analytical, communication, and project management skills
• Comfortable working cross-functionally across geographies and time zones
• Passion for beauty, science, consumer insight, and ethical branding
• Fluent in English (Arabic is a plus)

Preferred Qualifications

• Experience with skincare brands
• Knowledge of formulation ingredients, claims, and regulatory nuances
• Background in launching products in eCommerce, Pharmacy, lifestyle retail.
• Strategic thinker with creative instincts and a bias for action

What We Offer

• Competitive salary and performance-based bonus
• Comprehensive Medical Insurance (Health, eye and dental)
• 15 days of “work-from-anywhere” per year
• Onboarding weeks in Seoul & / or New York
• Flexible hybrid culture with MENAP HQ in Dubai

Location : Dubai

Function : Brand Management

Type : Hybrid

About Us :

At The Real Truth Company, we’re building the next generation of beauty—radically transparent, purpose-led, and scientifically sound. We craft advanced skincare and haircare powered by time honoured Korean ingredients with clinically validated ingredients from the US and EU. Our mission? To deliver real results with real integrity—formulated for the needs of our consumers.

We’re here to restore trust in beauty. No greenwashing, no gimmicks. Just science-backed, ethically made formulations that work because your skin and hair deserve the truth, nothing less.

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