Senior Brand Manager

Savola Foods Company; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the food industry is seeking a Brand Manager to enhance brand visibility and profitability. The successful candidate will lead marketing campaigns, manage budgets, and collaborate with internal teams and external agencies to maximize brand performance. This role requires a strong marketing background and experience in brand management, along with analytical skills to drive strategic decisions.

Qualifications

• Experience in brand development and execution of marketing strategies.
• Strong analytical skills to monitor market trends and product performance.
• Ability to work with both internal teams and external agencies.

Responsibilities

• Grow brand awareness and market share, manage A&P budget.
• Develop and implement marketing campaigns, oversee product development.
• Conduct market research and analyze consumer behavior.

Skills

Brand Management

Market Analysis

Marketing Strategy

Consumer Behavior

Education

Bachelor’s degree in Marketing or related field

Job description

• Grow the portfolio in terms of brand awareness, market share and financial KPIs (volume, revenue & profit).
• Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation to support overall brand growth and profitability.
• Manage overall brand portfolio and product mix ensuring relevance to consumer requirements.
• Responsible for A&P planning, manage marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI.
• Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand.
• Oversee product development and design.
• Develop & implement NPD strategy in conjunction with the Innovation team to support overall business strategy, short/medium term.
• Work with external agencies to develop advertising and communication for the product.
• Direct marketing research, monitor and analyze product performance, market trends, consumer behavior to be the key sources of information within the organization on the brand and on competitive products.
• Work closely with all internal departments and external suppliers to ensure projects meet agreed timelines (for example, marketing programs, NPDs, cost optimization, packaging changes, media plans, etc).