Senior Brand Executive

SWA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic opportunity for a Senior Brand Executive at a leading company in Dubai. You will engage in brand-building initiatives, manage omnichannel campaigns, and provide insights for strategic planning, ensuring brand consistency across various touchpoints. Ideal for candidates with a strong marketing background and a passion for innovation.

Qualifications

• 4-6 years of experience in brand management or marketing.
• Strong understanding of performance metrics and omnichannel strategies.
• Experience managing creative and media agencies.

Responsibilities

• Support integrated brand strategies across channels.
• Plan and execute marketing campaigns.
• Monitor key KPIs and suggest improvements.

Skills

Digital marketing

Project management

Communication

Creative mindset

Job description

MBA/PG Diploma in Business Management (Marketing)

Nationality: Indian or Any

Vacancy: 1

Job Description

We are seeking a results-driven, creative, and detail-oriented Senior Brand Executive to support the end-to-end execution of brand-building initiatives. This role is primarily execution-focused, playing a critical role in translating strategy into action, managing omnichannel campaigns, tracking performance, and ensuring seamless coordination across stakeholders. The individual will also contribute to strategic planning by providing consumer insights, campaign learnings, and competitor analysis.

Key Responsibilities

1. Brand Execution: Support the implementation of integrated brand strategies across ATL, BTL, and digital channels.
2. Omnichannel Campaigns: Plan, coordinate, and execute marketing campaigns across offline and digital touchpoints.
3. Conduct research to gather insights on consumer behavior, competitors, and market trends.
4. Work with internal teams or agencies to synthesize findings supporting brand planning.
5. Agency Management:
   • Identify and evaluate potential agency partners as required.
   • Liaise with agencies to ensure timely delivery of campaigns.
6. Cross-Functional Collaboration: Work with digital, product, compliance, and sales teams to maintain brand consistency.
7. Performance & Optimization: Monitor key KPIs, report on campaign effectiveness, and suggest improvements.
8. Budget Management: Assist in managing marketing budgets and resource allocation.
9. Brand Reputation: Uphold and enhance the brand's image across all platforms.

Desired Candidate Profile

1. 4-6 years of experience in brand management, marketing, or related roles within BFSI, FMCG, or consumer sectors.
2. Strong understanding of digital marketing, performance metrics, and omnichannel brand execution.
3. Ability to conduct consumer and competitive research independently.
4. Experience managing creative and media agencies.
5. Excellent project management and communication skills.
6. Creative mindset with a passion for innovative storytelling.
7. Focus on execution, performance, and results orientation.

Preferred Traits

1. Passionate about brand-building, marketing innovation, and delivering value to consumers.
2. Resourceful, proactive, and adaptable to fast-paced environments.
3. Willing to learn, contribute ideas, and grow into a strategic marketing role.

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About Capeon: A global family office and capital platform backed by Strategic Wealth Advisors DMCC, emphasizing oversight, compliance, and governance. Capeon is committed to responsible and strategic capital movement, aligning with future-focused investment principles.

Contact

Gaurav - HR

31st Floor, Saba Tower 1, Unit No. 3102, Cluster E, JLT, Dubai, UAE

https://www.capeon.com