Senior Associate, Campaigns Management (National Talent)

Dubai DET; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Dubai DET is seeking a Campaign Management Specialist responsible for supporting marketing strategies through data analysis and campaign execution. The role requires strong research capabilities and effective communication to manage partnerships and assess campaign performance.

Qualifications

• Experience in campaign management and marketing strategy development.
• Proficient in data analysis and market trend research.
• Strong communication skills for collaboration with partners.

Responsibilities

• Support development and execution of campaign management strategies.
• Conduct research on trends and customer behaviors.
• Prepare presentation materials for partner meetings.

Skills

Data analysis

Campaign management

Research skills

Strategic planning

Communication

Job description

Responsibilities:

• Support the development of campaign management strategy and related materials by conducting data analysis, collection and compiling activities; manage the day-to-day campaign execution activities and evaluation of campaigns
• Conduct research based on the identified methods, objectives, data sources and timelines to build an understanding of trends, customer behaviors, visitor segments and possible dates in the region
• Provide support in the development of regional campaign management strategies in alignment with overall DCTCM marketing strategy
• Draft yearly regional campaign plans and conduct analysis to support the identification of scope, components, required investment levels, media frequency, engagement methods, target audiences and market mix
• Propose organizations, celebrities and/ or influencers to be partnered with during the implementation of regional campaigns
• Prepare materials (e.g. presentations, visuals etc.) to be used during meetings with prospecting partners (e.g. organizations, influencers, celebrities) to provide information on DET's campaigns
• Attend brainstorming sessions to develop new campaign ideas and ensure all aspects of campaign planning and implementation are considered
• Work on activities such as development of success measures, analysis on economic considerations and budget allocation/ optimization to detail new campaign ideas
• Prepare presentation materials to be used during management meetings
• Draft campaign briefs to be shared with agencies and ensure their alignment with approved campaign plans and details
• Participate selection process of third party providers/ agencies and conduct follow-ups with the bidders if required
• Communicate with third party providers (e.g. consultants, agencies) on day-to-day basis regarding to activities related to DET's campaign development and execution needs; exchange information and resolve inquiries
• Handle the day-to-day roll out of campaigns to ensure delivery of all agreed campaign elements; escalate any unresolved issues
• Manage the facilitation of production requirements such as organization of Pre-Production Meetings, shoot logistics, edits and material review, trafficking of assets to media partners
• Draft campaign performance related reports and identify discrepancy areas for further investigation and analysis
• Provide support content production activities by communicating with relevant internal and external parties and collecting information