Senior Analyst - Marketing & Communications

Senior Analyst - Marketing & Communications

Dubai, UAE Posted 2 days ago Expires in 2 months

Transguard Group was established in 2001 and has diversified significantly. We lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic, and culturally diverse workforce with 50,000 employees!

We are currently recruiting for a Senior Analyst – Marketing & Communications to join our Marketing team in our HQ, located in DAFZA, Dubai Airport Free Zone.

Scope: Work alongside the Digital Marketing Manager to develop and execute effective SEO strategies while assisting with the management of paid and organic social media campaigns and community management to drive brand awareness, increase website traffic, and improve engagement rates across all Transguard social media channels.

Responsibilities

1. Track and analyze social media performance using relevant metrics.
2. Assist on the development and execution of engaging social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, and TikTok).
3. Monitor and respond to social media mentions and comments promptly and professionally.
4. Engage with followers, respond to inquiries, and address any concerns.
5. Foster positive online conversations and build brand loyalty.
6. Conduct in-depth keyword research and analysis.
7. Deploy on-page and off-page SEO optimization techniques (e.g., content optimization, link building, technical SEO).
8. Track, report, and analyze SEO performance using relevant tools (e.g., Google Analytics, Google Search Console).
9. Create and schedule social media content.
10. Assist in the creation and distribution of high-quality content (e.g., blog posts, articles, infographics) that supports SEO and marketing goals.
11. Stay up to date on the latest digital marketing trends and best practices.

Skills

• BA in Marketing, Communications, Journalism, or other related field; certification or coursework in digital marketing is a plus.
• Demonstrable experience of 2+ years in digital marketing (SEO and SMM) with a strong focus on SEO.
• Proven experience in social media management and related tools (e.g., Hootsuite, Meltwater, Buffer).
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Experience with Google Analytics, Google Search Console, and SEO tools.
• Strong attention to detail and organization skills.
• Ability to work independently and as part of a team.
• Experience with content management systems (CMS) like WordPress.
• Experience with design tools such as Canva, and AI.
• Photoshop (basic to intermediate level) is a plus.